Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Pre-Shoot Checklist Template

24/08/2020
No Comments
Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]
Read More

4 Signs Its Time to Let a Client Go

18/08/2020
No Comments
No client is perfect. Some personalities will either rub you the wrong way or treat you in such a way that you'll consider letting them go. However, that is not a decision to be made lightly. You need to make sure that if you let them go, it's for a good reason and you won't […]

How to License Real Estate Photos to Builders and Other Third Parties

In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

What Makes an Image Portfolio Worthy?

Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong website to rely entirely on social media (i.e., increased credibility, focused attention on you […]

The Importance of Setting Boundaries

A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]

Ease into Cold Calling

“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

Basic Tips for Maintaining Speed, Efficiency, and Consistency

 "Brandon, over the past few years, I've read that you shoot several homes per day. I've become increasingly busy and I think I have the capacity to do more and make more money. So I have a couple of quick questions for you. First, how much gear do you actually bring to a shoot? I'm assuming that […]

8 Key Behaviors of Highly Productive People

Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

Stay Connected with Your Clients

I've had quite a few discussions lately with real estate photographers who've shared that things are starting to pick up in their market. This is great news, of course, but I can't help thinking about those whose business is still down or are still uncomfortable going out and shooting due to Covid-19. One of the […]

Welcome to PFRE 2.0

After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have. When we set out to redesign PFRE we had three main goals in mind: Update the overall look and feel of the site […]
1 2 3 16
End of Content
magnifiercrossmenucross-circle