Archive for the 'Business of real estate photography' Category

My Formula for Pricing Real Estate Photography

July 19th, 2018

I recently ran across a post from over 10 years ago on pricing and noticed that it is one of the most popular posts on PFRE. I think it is still true 10 years later. I get a bunch of questions from real estate photographers just starting out asking for a way to decide what […]

Negotiating Agency Shooting Contracts

July 16th, 2018

Logan asks: I am just transitioning from working exclusively for one small team of Realtors to starting my own business. I will be offering photos, videos, and a 3D tour/floor plan product. I have read others on this site talk about being a “preferred photographer” for a brokerage and I was hoping to learn more […]

Beginners Guide to Finding Real Estate Photography Clients

July 10th, 2018

A real estate photographer’s success is highly dependent on building business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, and email addresses of all your potential customers, but you can in real estate photography since real estate agents are listed […]

Two Important Facts about Real Estate Photography

July 1st, 2018

Last week, there was an article at about all the challenges in mastering real estate photography. It has a lot of great information but because their income statistics were about professional photographers in general, as a result, I felt their data about income potential was weak. Two important facts about real estate photography: 39% […]

How Do You Handle Charging for Rebranded Real Estate Video?

June 24th, 2018

Ashley in South Carolina asked: How do you handle rebranding a video? I created a two-minute “amenities” video including a house that is for sale for a Realtor. That Realtor has been fired by the owner and the new Realtor would like to use the video with their branding. I don’t feel like I should […]

Real Estate Photography Video Course – by Andrew Pece

June 23rd, 2018

Andrew Pece has released a new real estate photography video course.  Here’s what Andrew has to say about it: Most of the images in the course are shot with a single Speedlight (although I do encourage them to purchase larger lighting units in the gear section). I designed the course so photographers at any level […]

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

June 19th, 2018

Jason in Missouri asks: In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?

How Do You Decide What to Charge a Designer or Architect for Portfolio Photos?

June 17th, 2018

Anton in Australia asked: I have a question about pricing for you. I have all my prices set. However, I’m not sure what to charge a designer or an architect for the portfolio photos. Obviously, I cannot do a yearly license as they are going to use the photos on their portfolio for much longer. […]

Is It Worthwhile to Become an Affiliate of Your Local Realtor Association?

May 27th, 2018

Darrin in LA asks: I’m new to RE photography and recently signed on as an affiliate member at my local Realtor’s association. What I was really after was a roster of members, which I did receive. Other benefits mostly involve me spending more money to sponsor events, classes, etc. So I have signed up for […]

Is There a One Stop for Real Estate Photographer Insurance?

May 23rd, 2018

Bob in New Mexico asks: Is anyone aware of a company that will write a “cover it all” policy? I wish I could just get one policy that covered all my equipment (cameras, lenses, and drones included) for damage or theft, etc., and had a liability policy attached; a veritable “one stop shop” for real […]

What Is a Flexible Delivery and Payment Photo Delivery Service?

May 20th, 2018

Aaron in Ohio says: I am wondering if anyone knows of a good site for image delivery and payment for this particular circumstance. I charge a flat fee for 25 images and the $10 per additional image. It helps with accountability and itchy trigger finger realtors.

What Should Real Estate Photographers Charge for Rental Photos?

May 17th, 2018

Mike in the Seattle area asks: What should I charge for real estate photos that I’ve shot for selling the property and now the new owner wants to use my photos for their newly acquired rental property? Same amount as the listing? Twice the amount since they can reuse the photos? My guess is that the […]

What Size Photos Should Real Estate Photographers Deliver?

May 15th, 2018

Last week, John asked about the size of photos he should deliver to his clients: Yesterday I had an agent tell me the 800 x 600 pixels are too small. Up until now, no one really complained about it. He also said the minimum should be 1600 x 1200 but he prefers 2048 x 1536. […]

What if Your Best Client Doesn’t Show up without Canceling?

May 3rd, 2018

Alan in the Seattle area asks: This morning, one of my best clients scheduled me for a shoot and when I arrived, nobody was there. When I called the client’s admin/assistant, he said they no longer are listing the home and he forgot to cancel my shoot. My contract states that a no-show or cancellation […]

Will Terms and Conditions Scare Off New Real Estate Photography Clients?

May 2nd, 2018

Artem in the Czech Republic asks: I’d like to ask you and the readers a question. Do you think that before accepting an order, I should send a client my terms and conditions? That is such things as a cancellation policy, delivery terms, number of photos delivered, etc. I think this is the right thing to […]