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Archive for the 'Business of real estate photography' Category

Help! A Top Client Won’t Agree to My Terms of Service!

September 10th, 2018

Polina in Florida says: I have a pissed off client who doesn’t want to agree to any of the terms on my Limited License Release for Real Estate shoot. To make matters worse, he is the owner of a small agency that supplies 50% of my shoots and refers a lot of new agents to […]

What if a Client Schedules You to Shoot During Open House?

September 4th, 2018

Dori in Michigan asks: I just recently did a shoot that was scheduled at the same time as an open house. I was not  informed that this was going to happen. I did the best I could with what I was given, however my client is not happy with the product because there were items […]

What Should Real Estate Photographers Charge for Travel?

August 20th, 2018

Ashley in South Carolina asks: At what distance/mileage do you recommend charging a “travel” fee and what are the typical rates? As far as what to charge for your mileage and time, here are some considerations:

Creating and Printing Flyers for Real Estate Agents

August 19th, 2018

John in St Louis asks: Can you recommend a flyer and brochure printing service that services the real estate industry? There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

Being a Real Estate Photographer vs. Being a Listing Agent

August 12th, 2018

Eric asked: Recently, my wife became a listing agent and would like the same professional images that I provide for all of my other agent clients. Larry, when you worked for your wife, did you offer your photography services to your wife free, at a discount, or at list price?

What Should Real Estate Photographers Charge for Rental/Leasing Photos?

August 7th, 2018

Alan in the Seattle area asks: While mostly shooting residential, I’ve been asked to shoot commercial real estate. The photos will be used to lease the properties. I have no idea what to charge for this type of project.  Do you have any advice? Photos used for renting and leasing property are typically used over […]

Tourbuzz As an All-in-One Support Platform

August 2nd, 2018

Ray in North Carolina asks: My question is about Tourbuzz as an all-in-one support platform. I am in the process of expanding my service offerings with drone video and altering some business practices (e.g., collecting payment on delivery) and am trying to decide if I should commit to Tourbuzz as my all-in-one platform, or utilize […]

How Can Real Estate Photographers Use Social Media to Promote Their Business?

July 24th, 2018

?I keep running across beginning real estate photographers who don’t have a portfolio website of their own. I want to start by stressing how important it is to have your own website where you can create your brand and show your work. Being active on social media does not replace a website! I think Ethan […]

My Formula for Pricing Real Estate Photography

July 19th, 2018

I recently ran across a post from over 10 years ago on pricing and noticed that it is one of the most popular posts on PFRE. I think it is still true 10 years later. I get a bunch of questions from real estate photographers just starting out asking for a way to decide what […]

Negotiating Agency Shooting Contracts

July 16th, 2018

Logan asks: I am just transitioning from working exclusively for one small team of Realtors to starting my own business. I will be offering photos, videos, and a 3D tour/floor plan product. I have read others on this site talk about being a “preferred photographer” for a brokerage and I was hoping to learn more […]

Beginners Guide to Finding Real Estate Photography Clients

July 10th, 2018

A real estate photographer’s success is highly dependent on building business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, and email addresses of all your potential customers, but you can in real estate photography since real estate agents are listed […]

Two Important Facts about Real Estate Photography

July 1st, 2018

Last week, there was an article at SmartPhotoEditors.com about all the challenges in mastering real estate photography. It has a lot of great information but because their income statistics were about professional photographers in general, as a result, I felt their data about income potential was weak. Two important facts about real estate photography: 39% […]

How Do You Handle Charging for Rebranded Real Estate Video?

June 24th, 2018

Ashley in South Carolina asked: How do you handle rebranding a video? I created a two-minute “amenities” video including a house that is for sale for a Realtor. That Realtor has been fired by the owner and the new Realtor would like to use the video with their branding. I don’t feel like I should […]

Real Estate Photography Video Course – by Andrew Pece

June 23rd, 2018

Andrew Pece has released a new real estate photography video course.  Here’s what Andrew has to say about it: Most of the images in the course are shot with a single Speedlight (although I do encourage them to purchase larger lighting units in the gear section). I designed the course so photographers at any level […]

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

June 19th, 2018

Jason in Missouri asks: In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?