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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]
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4 Signs Its Time to Let a Client Go

18/08/2020
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No client is perfect. Some personalities will either rub you the wrong way or treat you in such a way that you'll consider letting them go. However, that is not a decision to be made lightly. You need to make sure that if you let them go, it's for a good reason and you won't […]

Follow These Three Steps for Effective Outsourcing

For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find help. Back in 2016, outsourcing was a very […]

Things I Love and Hate about Real Estate Photography

23/07/2020
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I've been in this business for almost a decade, and while I appreciate most aspects of the industry, there are some things I love and some things I hate. What I love: The freedom to create my own schedule Creative satisfaction on a daily basis Seeing cool properties Meeting cool people (agents and sellers) Being […]

Pre-shoot Checklists and Managing Expectations

"I always provide a pre-shoot checklist to my agents, but I've noticed more and more lately that they don't seem to enforce them with their clients. This is extremely frustrating to me as I feel that by providing a checklist ahead of time, I am setting myself up to be responsible for its execution, regardless […]

Avoiding Common Mistakes that Can Stifle Your Success

President John F. Kennedy once said, “A mistake is an error, uncorrected.” It’s always been one of my favorite quotes because, to my mind, at its core is a message of empowerment--specifically, that I can choose to take a negative outcome and make it right by putting in the effort to do so. Using JFK’s […]

How to License Real Estate Photos to Builders and Other Third Parties

In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

What Makes an Image Portfolio Worthy?

Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong website to rely entirely on social media (i.e., increased credibility, focused attention on you […]

The Importance of Setting Boundaries

A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]

Ease into Cold Calling

“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]
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