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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Why Do We Sell Our E-books Only in PDF Format ?

In: 
09/06/2018
6 Comments
By: larry
David in South Carolina recently asked: Will you be converting the PDF books to digital (Kindle format) soon? Myself (and plenty others) would buy a lot more books on PFRE if they were in digital (Kindle) format like Nathan Cool’s book. If you become an Amazon affiliate, you would get a percentage of each sale […]
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Three Part Real Estate Photography Book Series by Nathan Cool

Overview: From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up […]

How Do You Avoid Having Shadows When Shooting Rooms with a Ceiling Fan?

07/03/2017
11 Comments
By: larry
Rob in Southern CA asks: What's the best way to avoid shadows on ceilings fans, chandeliers, etc? When using strobes I know I can blend in an ambient exposure but I'm looking for a technique or trick without those extra steps. Yes, shadows from things that hang from ceilings are a pain! The trick to […]

Manual Exposure Blending With Photoshop

11/07/2016
5 Comments
By: larry
Last week Andi, a beginning photographer in Australia, asked me to identify what technique one of his competitors was using. It didn't look like an ambient shot, it looked a little like flash but not completely. It was clearly flash and ambient blend. Some call it exposure blending in Photoshop. You will see people in […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

A Must Read For Real Estate Photographers That Worry About Protecting Their Copyright

In: ,
03/02/2016
11 Comments
By: larry
I just got an email from Steve Schlackman an IP attorney and author of ArtLawJournal.com the blog about artistic copyright issues. Steve highlighted a recent blog post titled Six Steps to Safer Image Sharing by Chris Reed that I found very interesting because: It features a study of social media sites that tested how each social […]

The Photography For Real Estate E-book Has Been Updated, Expanded and Reduced In Price

In: 
31/07/2015
By: larry
I'm proud to announce that I've completed an update and expansion of my Photography For Real Estate ebook. This ebook is designed for people just getting started in real estate photography. It goes into all the technical basics of real estate photography. Everything you need to know to get started. This book along with The Business of […]

Enfuse E-book Now Included With The Enfuse Video Series

27/04/2015
By: larry
We'd like to announce that as of April 22, 2015 we have included Simon Maxwell's e-book on Enfuse with the Enfuse video series. So you now get both the video series and the e-book for $125 USD. All video subscribers can now download the e-book PDF directly from the page all the videos are on. […]

The Spanish Version Of What Real Estate Agents Need To Know About Photography

01/04/2015
4 Comments
By: larry
Thanks to Manu Luque at guolker.es in Torrevieja, Spain the free PFRE e-book, What Real Estate Agents Need To Know About Photography is now available in Spanish. With the addition of Spanish this free resource for real estate agents is now available in 7 languages (English, Russian, German, Italian, Ukrainian, Croatian and Spanish). Click here […]

The Books We Sell On PFRE Offer Benefits Of Ebooks And Hardcopy Books

In: 
19/03/2015
10 Comments
By: larry
A few days ago Syv asked the following: Could you make a list of good books, separated by ebook vs physical book. Last year I bought about $400 worth of books and almost all of the as physical books. I do not read ebooks because as an old dinosaur I don't like reading on the […]
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