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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media https://www.youtube.com/watch?v= ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Looking Back At 2013 And Looking Forward To 2014

01/01/2014
4 Comments
By: larry
2013 was a great year here at PFRE: The PFRE blog traffic grew about 10% to just under a million visitors (960,000) in 2013. The blog is now read in 201 countries although mostly in the US, CA, AU and UK. The top ten posts in 2013 were: Wide-Angle Lenses For Real Estate Choosing Gear […]
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What Are The Mysterious Lights Over Downtown Seattle At Christmas?

24/12/2013
4 Comments
By: larry
You probably noticed that I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it of how PFRE blog readers noticed and solved the mystery of what the pattern of 5 lights (one red and 4 green) are in the top center above […]

Are You Getting A Dark Blue Background As Your PFRE Page Loads?

04/10/2013
30 Comments
By: larry
I've gotten a couple of reports this last week that when people access the PFRE blog the main page loads  very slowly and while it's loading a page is displayed that has a partially dark blue background like the screen capture on the right. So far reports about this problem are only from the Big […]

Did You Notice That The PFRE Blog Is Running Faster?

20/05/2013
2 Comments
By: larry
You've probably noticed that PFRE is running faster. It's hard to miss. Starting late Friday US West Coast time (Tijuana time) we moved the PFRE blog to a higher performance server. Things have been slowing down for the last year or so as our traffic has been increasing but the thing that really made our […]

And The SEO Coaching/Mentoring Winners Are...

14/05/2013
5 Comments
By: larry
Suzanne Feinberg in Scottsdale, AZ announced last week that she was going to do some free SEO coaching/mentoring for three PFRE readers. Suzanne got a bunch of interested readers for her offer. She says: There were so many compelling stories from PFRE blog readers that it was a very hard choice. As a result, I changed […]

The New PFRE Worldwide Directory Is Up And Running Check It Out

12/05/2013
2 Comments
By: larry
Now that the new directory is up and running I wanted to point out some of the cool new features of the new directory: Three types of entries: Just as it's been for years, there are three types of entries. Standard, Winner (Photographer of the Month winners) and Premium.  Premium entries show up at the […]

SunCalc.net A Free Alternative To The LightTrac App

01/05/2013
9 Comments
By: larry
Thanks to Aric Boyles for pointing out this awesome little piece of Javascript goodness by Vladimir Agafonkin of Kiev. Note, I'm talking about Vladimir's SunCalc.net webpage, not the IOS App that is similar for $.99. For those that are not familiar with LighTrac, it's an IOS/Android App that will show you what the sun angle […]

Real Estate Photography Video Tutorials - By Simon Maxwell

24/04/2013
1 Comment
By: larry
If you are a regular PFRE blog reader you probably have seen Simon Maxwell's video tutorials.  Simon is a London Architectural Photographer that is a long time PFRE reader. I think he has a real talent for doing video tutorials. Here are a couple of posts from last summer in which I've featured Simon's tutorials: […]

The 10 Essentials Of Real Estate Photography

11/02/2013
11 Comments
By: larry
I've been using what I've called the 10 essentials of real estate photography for a long time in my Photography For Real Estate eBook and the Realtors Guide to Using Photography in Real Estate Marketing. This is my attempt to boil down principles into a concise statement. Last October I did some tinkering with the […]

Looking Back: Top 10 Posts In 2012

01/01/2013
3 Comments
By: larry
Looking Back: Here are the top 10 posts that were written in 2012: Warning: FAA Says US Airspace Is Closed To ALL Commercial UAVs What Should You Charge For Real Estate Photography? Unbelievably Bad Real Estate Photos Comparison of Your Photos to Typical Real Estate Photos What Is The Single Most Valuable Shot You Can Put On […]
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