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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media https://www.youtube.com/watch?v= ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Are The Mysterious Lights In The Sky Over Seattle?

21/12/2015
1 Comment
By: larry
I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it. PFRE blog readers have been trying to explain the pattern of 5 lights (one red and 4 green) are in the top center above the two tallest high rise buildings in downtown […]
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As Of This Post A Website URL Is Required To Comment

08/04/2015
12 Comments
By: larry
Cristi, my WordPress mechanic just finished implementing the feature on the PFRE blog that requires commenters to enter a URL and an e-mail and a website address (URL) when commenting. If you don't enter the URL it won't accept you comment. This new feature is a result of the discussion we had a couple of […]

I'm Considering Requiring A Website URL on All PFRE Blog Comments

03/04/2015
49 Comments
By: larry
I've been considering requiring all comments on the PFRE blog include a website URL. This inclination has evolved over many years. The fundamental issue for me is anonymous commenting. Currently when leaving a comment you must supply a email address but other readers can't see that e-mail address, only I can see it. Comments by people that […]

Top 10 Most Popular PFRE Blog Posts in 2014

01/01/2015
3 Comments
By: larry
Here are the top 10 posts during 2014. Only one of these posts was written in 2014 (#7) so these posts represent the classic areas of interest of real estate photographers over the last 7 years. Note that #1, #4 and #5 were written in 2007 and 2008: Wide-Angle Lenses For Real Estate Photography: How […]

What Are The Mysterious Lights Over Downtown Seattle Every Christmas?

23/12/2014
8 Comments
By: larry
You probably noticed that I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it of how PFRE blog readers noticed and solved the mystery of what the pattern of 5 lights (one red and 4 green) are in the top center above […]

PFRE Blog Links To Real Estate Photography Job Opportunities

16/12/2014
1 Comment
By: larry
You will notice that down on the right sidebar there is now a section titled "PFRE Job Opportunities" with a link under it that says "Aspen, CO." I know, I just said a few weeks ago I wasn't going to post job opportunities but Michael Brands of Aspen, Colorado showed me a simple way that I […]

Why Doesn't PFRE Have A Facility For Posting Real Estate Photography Jobs?

24/11/2014
14 Comments
By: larry
A while ago I got a question from Ben in the UK: I'm a UK based property photographer / floor planner and wandered if you have a facility / section to post jobs. I'm looking to recruit a photographer. Also, do you have many UK visitors to the site? Answer: No I don't have a […]

Top 10 Most Popular Real Estate Photography Posts

15/07/2014
No Comments
By: larry
I think it is interesting to see what the top areas of interest of PFRE blog readers are interested in. In some ways it reflects how good I am at writing titles but in the long run it mostly reflects reader interest because I don't put a lot of energy into writing tricky, catchy titles. Here […]

Mark Reibman Wants To Help You With Your Post Processing

14/07/2014
8 Comments
By: larry
I've been talking to Mark Reibman recently who is one of the original PFRE blog readers and original members of the PFRE flickr forum. Mark was a real estate photographer in the Seattle area back when I started the PFRE blog in 2005. Mark is now living in Phnom Penh, Cambodia with his wife and […]

LightTrac Is Now Available On Windows 8

09/01/2014
7 Comments
By: larry
We've covered the expanding use of LightTrac through the last few years. LightTrac is an app that helps you figure out the details of what the light is going to be doing at any given time and location. This can be a big help at getting great exterior shots of a property. LightTrac has been […]
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