PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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Welcome to PFRE 2.0

After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have. When we set out to redesign PFRE we had three main goals in mind: Update the overall look and feel of the site […]
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PFRE 2.0 Will Be Here Next Week!   

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After much planning and development, I’m excited to announce that early next week, PFRE will finally have an updated website! It’s been a mammoth undertaking trying to organize and then migrate FOURTEEN YEARS of history over to the new site, including thousands of articles and tens of thousands of comments. One of my top priorities […]

PFRE 2.0 - We’re Getting Close to Launch!

One of the things that I’ve been most looking forward to since I took over PFRE a couple of years ago was the launch of a new website for our community.  I’m writing to you today, to let you know that this dream will soon become a reality! After devoting significant time and resources to […]

Watch the Video from a Stellar Fundraiser Event (and You Can Still Contribute!)

As you may be aware, a number of well-respected photographers in our field came together on April 7th to hold a fundraiser event aimed at supporting those social service organizations that work directly with the most vulnerable groups within our population every single day during the COVID-19 pandemic. Organized by our community’s good friend, Rich […]

FREE LIVE WEBINAR: A Fundraiser to Help in the Fight against COVID-19

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Today, I have the pleasure of announcing a wonderful initiative! It is a fundraiser event aimed at supporting those social service organizations that work directly with the most vulnerable groups within our population every single day. Our community’s good friend, Rich Baum, has pulled together a FREE Live Webinar in which a Q&A panel will […]

10 Ideas to Be Productive in Your Business During COVID-19 Social Distancing

I'm pleased to have received a guest post from regular contributor and PFRE's reigning Photographer of the Year, Garey Gomez, with some wonderful suggestions on how to stay busy during the down-time that many of us are experiencing during the COVID-19 outbreak. While these are certainly stressful times, we must all be diligent in staying […]

SPECIAL REQUEST: Hoping for Your Input!

When I took over PFRE almost two years ago, one of my goals was to further entrench PFRE as the go-to resource related to real estate photography by continuing to offer relevant information, great vendor services and professional development opportunities. The goal is, as it’s always been, to have PFRE help photographers become more successful, […]

Announcing Changes to the PFRE Photographer of the Month Contest

Happy New Year to all!! I hope each of you has had a happy and restful Holiday Season. I’m pleased to be starting 2020 with a post that announces the first Photographer of the Month (POTM) contest: Twilight Exterior. It’s one of my favorite contests of the year, with so many dramatic shots to review! […]

A Huge "Thank You" As We Close Out 2019!

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With the Holiday Season fully upon us, I wanted to take a moment to express my deep appreciation and gratitude to all of you. Your ongoing and continued support of PFRE means so much to me. There is much to look forward to for our community, with many great announcements coming out shortly regarding what’s […]

Reflecting on 2019 and Some Announcements for 2020

As we approach the end of the year, I’ve been reflecting on PFRE and what we’ve accomplished in 2019 and some of the things that I want to do in 2020; and I'm writing this post to share some of my thoughts with you. LOOKING BACK ON A GREAT YEAR! I've spent the better part […]
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