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Archive for the 'Basics' Category

Small Flash vs Enfuse/HDR – How Do You Decide?

October 19th, 2014

My post last week got PFRE reader, Felix thinking. He posed the following question: I’m looking forward to the book on Enfuse but it did raise a question. I know Scott favors using flash and I have read his book and taken his video course.  In your post, you said that Simon uses Enfuse extensively. Is there […]

Simon Maxwell Explains Enfuse or Exposure Fusion

October 13th, 2014

There was at least one comment on yesterdays post suggesting that some readers are not familiar with the terms Enfuse or Exposure Fusion. So I though it would be useful for some to review what those terms mean. Enfuse processing is very widely used in real estate photography these days (about half of all real estate photographers). The […]

Choosing Gear To Get Started in Real Estate Photography For Least the Cost

September 14th, 2014

It’s been a two years since I’ve written about choosing gear to get started in real estate photography so I thought do an update. First of all here are the basic decisions you must make: You need to use a DSLR. Forget about point-and-shoot and any kind of cell phones for real estate photography. The  underlying reason […]

What Real Estate Agents Need To Know About Photography

July 22nd, 2014

Because Scott Hudspeth invited me to speak next Tuesday at his real estate agent Mastermind webinar. I decided to update what I used to call the Realtors Photo Guide. I’ve changed the name of this free ebook that I give away on the blog (the white Free Download ad on the left side-bar). I changed the […]

Top 10 Most Popular Real Estate Photography Posts

July 14th, 2014

I think it is interesting to see what the top areas of interest of PFRE blog readers are interested in. In some ways it reflects how good I am at writing titles but in the long run it mostly reflects reader interest because I don’t put a lot of energy into writing tricky, catchy titles. Here […]

Online Learning – The New Evolving Future Of Learning

July 9th, 2014

Many beginning real estate photographers that I’ve helped to get started over in the recent past express a desire to find someone in their local area that would mentor them or give one-on-one instruction in some aspect real estate photography. In some cases it’s possible to set up this kind of personal instruction but for the most part it’s […]

Ethics Considerations In Real Estate Photography

July 8th, 2014

Last week Dave, in Western Australia sent me some recent links to news articles relating to real estate photography ethics. One from the Chicago Tribune talking about the general concern of digital photo modification as it relates to real estate photography and another specific case that occurred in New Zealand where an agent was busted because […]

Lightroom Tutorials Are Back – Great For Learning Basic Real Estate Post Processing

May 13th, 2014

As I promised in the last Q&A post I’ve gotten Simon’s Lightroom video tutorials, an uploaded them to my YouTube Channel. and created a Lightroom-Tutorial page that is an index to these videos. There is a link to the page along the top of the blog and I’m going to put up a Ad type link on […]

Overcoming Fear & Confusion for the New Real Estate Photographer

March 2nd, 2014

Guest post by Tony  Colangelo, Victoria, BC: As I approach the end of my second full year as a real estate photographer, I can recall many times when I was confronted with a particularly daunting challenge at a photoshoot. I can also easily remember the confusion and feelings of being overwhelmed and, yes, even a […]

The Second Most Popular Lens In Real Estate Photography

February 17th, 2014

The most popular subject on this blog is wide-angle lenses. The most popular post on the PFRE is the 2007 post on  wide-angle lenses. It gets a staggering amount of traffic, day in and day out. Makes sense I guess, wide-angle glass is the most important piece of gear a real estate photographer has. I’ve […]

How Do You Compete When You are A Beginning Real Estate Photographer

February 16th, 2014

My message  for people getting started in real estate photography is always to focus mainly on marketing the top 5 or 10 percent of real estate agents because these are the agents that are running successful businesses and can afford to hire professional photographers. I just got a great question from Jason, a beginning real […]

Window Masking Tutorial – For Those Properties With An Essential View

February 9th, 2014

One of the challenges with real estate photography can be getting well exposed interiors and well exposed windows in the same image. Much of the time a perfectly exposed exterior view out the window isn’t that essential but when a home has a knockout view home sellers and listing agents want to see both a […]

In Pursuit Of The Money Shot

January 5th, 2014

In real estate photography there’s one shot that is as important as all the others put together. The primary exterior shot. Most MLS’s (but not all) require this first shot in the listing photos to be an exterior shot. It’s the shot has the potential to grab the buyers attention and motivates them to look […]

Target Your Real Estate Photography Marketing

November 11th, 2013

I’ve talked to several people recently that are building their real estate photography business, and have talked about doing general, non-targeted type marketing. I think it’s worth raising the fact again that as a real estate photographer building your business targeted marketing should be your top priority. Here’s why: Your potential clients (listing agents in a specific […]

Basics Of Elevated Exterior Photography For Real Estate

November 4th, 2013

The post last week on Jeffery Hogue’s bucket truck stirred up a lot of discussion about elevated shots. Clearly a large part of what Jeffery gets out of his bucket truck is advertising and visibility. Iran Watson does a good job in the comments explaining why a truck like this doesn’t make sense for everyone. However, I […]