PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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One of the Hidden Secrets to Photography Success

Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started doing some research on improving […]
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What Are Your Favorite Real Estate Photography Efficiency Hacks?

Kelly, from Columbus, GA writes: “I was coming up to the end of my first year in real estate photography and I was starting to get the hang of using off camera flashes before the Covid-19 virus shut everything down. I’m trying to get more of a handle on things; especially related to getting more […]

What Are the Things You Should or Shouldn't Skimp on When Starting Out?

In: ,
Frida, in Las Cruces, NM writes: “I’ve learned so much from this site. Thank you. It’s allowed me to jump into something that I didn’t know about until a real estate agent friend of mine asked me to do a photoshoot for her last month. I loved it and I want to do more of […]

How Do New Shooters Get Better, Quicker?

Danny, in New Orleans, LA writes: “I’m a new shooter and have gotten pretty lucky in my first few months of doing real estate photography in regard to getting clients. I’m not as good as I want to be, though. I'd really like to make photos like those winning photos on PFRE’s contests! Now that […]

Do I Really Need to Be Shooting in RAW?

Author: Tony Colangelo Sandy from Port St. Lucie, FL, writes: “I’m new to real estate photography and I’m trying to wrap my head around so many things. I’ve watched a few YouTube videos where different people say that for real estate photography, you don’t really need to shoot in RAW because the image is only […]

How Do You Measure Success? (Part 1)

Author: Vince Collura I am curious as to how the PFRE community meters their professional progress. There’s no wrong answer here, and with photographers at various stages of their business, I can anticipate a great mix of answers. The question really boils down to: What can you look at on a monthly basis that tells […]

Overcoming Fear and Confusion for the New Real Estate Photographer

By: larry
Guest post by Tony Colangelo, Victoria, BC originally published in March 2014:  As I approach the end of my second full year as a real estate photographer, I can recall many times when I was confronted with a particularly daunting challenge at a photoshoot. I can also easily remember the confusion and feelings of being […]

The Norwegian Version of What Real Estate Agents Need to Know about Photography

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By: larry
Thanks to Trine Bretteville at for translating, What Real Estate Agents Need to Know about Photography into Norwegian. With the addition of Norwegian, this free resource of real estate agents is now available in eight languages: English, Russian, German, Italian, Ukrainian, Croatian, Spanish, and Norwegian. Click here to download this e-book in any of these […]

Some Cautions about Online Backup

By: larry
??Justin in Oregon says: I wanted to provide your readers a cautionary tale that may come in handy regarding online backup solutions. Up until recently, I had used Backblaze to backup my data and been happy with their service. I had never had to use a complete restore but felt confident that all of my […]

Why Don't the Architectural Digest and Dwell Websites Give Photo Credit to Photographers?

By: larry
Craig in Virginia asked: I've noticed that seemingly legitimate websites like AD and Dwell are featuring MANY homes using photo citations such as "Photos Courtesy of Coldwell Banker" or "Courtesy from listing on Trulia." One in particular from today (1/30/18) is this one. These are full feature articles written by staff writers of prestigious magazines. […]
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