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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Hawkeye Media: Spectacular Aerial 360s, Videos and Stills

In: 
18/02/2008
4 Comments
By: larry
Mark LaBoyteaux from Hawkeye Media posted a spectacular example of one of his aerial 360s in a comment on one of my previous posts on shooting aerial 360s. Note that this example is using FPP flash that can be displayed full-screen. Click the full-screen control at the bottom right control bar to go into full-screen […]
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AerialPan Imaging - 360VR And Video From RC Helicopter

In: 
01/12/2007
5 Comments
By: larry
Back in the spring of 2006 I did a post on the Aerial photography work that Tabb Firchau does. I also did a post on one of the first 360VR shots that Tabb had done from his RC Helicopter. Well Tabb has taken his aerial 360VR to the next level. His business is now called […]

Stolen Real Estate Photos Being Used to Build Website

In: 
14/10/2007
15 Comments
By: larry
Adam Maurer down under at aerialview.com.au reports that the photo rip-off artists are at it again. Adam says: I am appalled how many fellow photographers blatantly ignore copyright. My own images have shown up on yet another website purporting to be their own, to help sell their products and services. I am now going to […]

HiView-25: A Pole Aerial Photography System To Be Marketed In US

In: 
10/10/2007
10 Comments
By: larry
Steve Pickett tells me that the HiView-25 Pole Aerial Photography System will soon be marketed in the US. The HiView-25 is manufactured in the UK by Focalpoint and is a lightweight (under 10kg) pole photography system that extends 7.6m above the ground and folds down to 2m length. It's meant to be a hand-held system. […]

Malcolm Waring’s Comments on PAP

In: 
28/08/2007
By: larry
Malcolm Waring sent me the following comments on his experiences with PAP: Now I wish I would have taken the time yesterday to photograph the rig. I was getting aggravated trying to shove the pole up in the air and point it in the right direction, so the first thing I got was a monitor. […]

Inexpensive Pole Aerial Photography (PAP)

27/08/2007
By: larry
Elevated shots of the front of homes are extremely important. More important for some homes than others but an elevated view always seems to help. For years, I've been limited to standing on the top of my truck. The roof of my old 1995 Tacoma was permanently concave from this activity. For some reason, I'm […]

Taking Home Photos That Will Draw Buyers

In: 
18/07/2007
4 Comments
By: larry
Back on April 25, 2007 there was an article that appeared on RealEstateJournal.com (this is the WSJ.com real estate site) by Dana Mattioli titled "Taking Home Photos That Will Draw Buyers".I didn't find this article quite as full of goodies as the NY Times or LA Times articles that appeared last spring although I did […]

Add True Aerial Photography To Your Revenue Stream

In: 
30/05/2007
By: larry
Vince at propertysnaps.com.au reports that he's added a new revenue stream to his real estate photography business- true aerial photography - the kind where you get in a real airplane. Vince says: "I have started offering aerial photos from an aircraft. Basically I hire a plane for $250AU per hour and I can shoot about […]

Draganfly R/C Helicopter: Inexpensive Aerial Photography

In: 
07/05/2007
4 Comments
By: larry
John Sembrot just pointed out an post from last year that talks about the Draganfly R/C helicopter that would be great for doing sub aerial real estate photography. This build it yourself rig is only $2500, only one fourth the cost of most electric helicopters that I've heard about. If you trace back the links […]

How To Build A Aerial Photography Mast

In: 
28/02/2007
By: larry
  VDeStefano Vince De Stefano in Dingley, Australia sent me a description of how he built his Aerial Photography mast that he has mounted on the rear of his car. I'm not sure why but I don't hear of these kind of masts being used outside of Australia and Europe. Perhaps the masts are not […]
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