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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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Sneak Peek - PFRE Virtual Conference 2020

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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When Flying a Drone, Do You Need a Property Release for Neighboring Properties?

01/08/2017
23 Comments
By: larry
Peter in California says: Grant Johnston, who advertises on your blog, had a good question on his own Video blog. Is there an existing photo consent form that includes drone shooting as well as property release in existence? I have left this up to my clients who have photo consent as part of their contracts […]
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The FAA is Ready For You To Get Your Part 107 Registration

The new Small UAS (Drone) Rule (Part 107), including all pilot and operating rules, become effective today (Monday, August 29, 2016). Here's the FAA's official announcement. Here is the FAA's page that explains how to become a registered FAA drone pilot. It has links to suggested study materials. They have a link to a list […]

California Close To Creating No-fly Zone Over Private Property

11/09/2015
11 Comments
By: larry
California appears to be very close to creating no-fly zones over all private property. California SB-142 has been passed by the state legislature and as I understand it has been on Gov Brown's desk since August 28. As I understand it, SB-142 says you have to have express permission to fly a UAV over private […]

Are You Flying A UAV For Real Estate Photography or Video With or Without The FAAs Blessings?

24/07/2015
13 Comments
By: larry
Currently, if you wish to fly a drone commercially in the US with the FAA's blessing you can petition the FAA for a section 333 exemption. One of the conditions for obtaining this exemption is you must be a licensed pilot. Here is what you need to do to file for a Section 333 Exemption and […]

What Do You Charge To Shoot 1 to 3 minutes of UAV Video For Real Estate?

In: 
25/06/2015
21 Comments
By: larry
Anthony recently asked the following: I've searched here and the flickr group, but the answer to these questions still elude me. What is a reasonable rate for basic video? What is a reasonable rate for drone flights/photos? We've done a poll for standard real estate video that is fairly recent but we've never done a poll for […]

What's The Status Of US Small Drone Rules That Apply To Real Estate Photography?

In: ,
05/06/2015
7 Comments
By: larry
I have a lot of people asking, "what's the status of small Drone rules that apply to real estate photography?" What I always do is refer people to Peter Sachs' dronelawjournal.com. Peter is a lawyer, drone activist, photographer and small drone pilot and has the best description of the state of US drone law that […]

FAA Is Completely Confused About What Constitutes Commercial Drone Use

In: ,
21/03/2015
3 Comments
By: larry
Faine Greenwood over at Slate.com has a great article on the FAA's harassment of Jayson Hanes in Tampa (that I reported last week) and Steve Girard in Portland. These two cases illustrate the confusion around what does and doesn't constitute commercial UAV usage in the US. The article concludes that: It’s not at all certain […]

The FAA May Be Sending Threatening Letters To Real Estate Photographers

In: ,
23/01/2015
26 Comments
By: larry
A reader, that has UAV video and photos on his website, sent me this last week:

FAA Grants First Commercial Exemption For Real Estate Photography

08/01/2015
28 Comments
By: larry
NAR President Chris Polychron, released a statement today on the Federal Aviation Administration’s decision to grant the first drone exemption to a real estate professional in the U.S.: “The FAA has taken a positive step by approving Realtor Doug Trudeau’s application, member of the Tucson Association of REALTORS®, for an exemption to fly an unmanned aerial vehicles […]

RodCam: A Handheld Camera Crane For Smooth Dynamic Camera Movements

In: ,
07/11/2014
7 Comments
By: larry
From a post at Planet5D.com: With moves afoot in some countries to ban the use of Go Pro-toting drones after some spectacular accidents in public places, what better time than now to introduce a safe and affordable alternative? Michael Georgens of Aachen, Germany, has done exactly that with his RodCam, recently demoed at IBC 2014. […]
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