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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Often the Best Drone Photos for Real Estate Don't Look Like They Were Shot from the Air

01/03/2019
11 Comments
By: larry
This is a guest post by Dave Spencer in the Seattle area. Often the best drone photos for real estate don't look like they were shot from the air... That's because of processing fluency, a language study that's been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both […]
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Do You Charge Extra for Drone Photos/Video When Shooting Near an Airport?

Kristen in Michigan asks: I was curious if anyone charges an additional fee for drone photos/video when you are in the vicinity of smaller airports. While I personally don't shoot aerials, my husband is a certified drone pilot. It doesn't happen frequently living in a rural area but occasionally he finds himself having to do […]

Contradictions Going on with Drone Regulation and Enforcement are Amazing!

In the past few weeks, I was struck by the contradictions illustrated by news stories about drone regulation. These were the two stories: The Federal Aviation Administration (FAA) is proposing new rules that would allow drones to be flown at night and over people without waivers, as long as certain conditions are met. The U.S. Department […]

No Drone Elevated Photography (Pole Aerial Photography)

In: ,
01/01/2019
10 Comments
By: larry
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]

What Are the Best Settings for Drone Photography?

Rom in New Jersey asks: I am seeing a few posts around which Drone is best for real estate photography but I have not seen yet any posts around the best settings for the camera for stills and videos. I bought a DJI Phantom 4 pro V2, passed the part 107 and still need to […]

Camera Drones: The Ultimate Buying Guide

13/12/2018
7 Comments
Real estate photography is one of the biggest sectors being impacted by the drone industry, allowing real estate photographers to capture a wide variety of shots much cheaper than in recent years. But how do you know which drone is best for your business? The variety of choices is a blessing and a curse. On […]

A Different Way to View a Drone Shoot of a Large Property

10/10/2018
5 Comments
By: larry
Bill in Oregon wants to show us his unique way of displaying a large property with a 360 tour interface. He says: A client listed 80 acres and wanted something a bit different. 80 acres of dirt is pretty boring, I have shot via drone looking towards and from inside looking out. But there are […]

Bristol Drone Time-Lapses by Beeston Media, Bristol, UK

16/08/2018
5 Comments
By: larry
?This post is republished from BeestonMedia.com, thanks to Hamish Beeston. Flying a drone to film aerials for your corporate video production in the middle of a city is no easy task; at least in the UK. There are a huge number of rules and regulations which (NB I'm not a drone pilot) seem to me […]

5 Tips for Taking Better Real Estate Photos with Your Drone

02/08/2018
1 Comment
By: larry
Thanks to Dave in Perth (Western Australia) for pointing out the recent article in DroneDJ.com that summarizes 5 tips for taking better real estate photos with your drone. In summary, the article covers: Preparing the landscape Adjusting your settings Utilizing intelligent flight modes Keeping your drone low Careful editing Nowadays, having just one great drone image can […]

How Do You Market Undeveloped Forested Empty Lots?

In: 
14/08/2017
6 Comments
By: larry
Trav on the Northern Oregon Coast says: I'd love to hear how other photographers plan and shoot undeveloped, forested lots. I am in the Pacific Northwest, and shoot many wooded properties near the ocean. The drone isn't a fantastic asset, and I tend to shoot ground-level images on overcast days to avoid intense dappling.
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