PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...



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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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Shooting Up from Street Level

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“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]
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Flying Drones and Cranky Neighbors

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There was a recent question posted on PFRE’s Community page that I’d like to put out to all of you as I think it’s very relevant to our industry: “I have a home that needs aerial photos and would like a nice sunny exposure on the front, but the sun is only on the front […]

Using Data to Promote the Value of Video & Aerial/Drone Photography in a Listing

Lonnie from Detroit, MI writes: “I want to share some data with my clients on the value that video and aerial work can deliver for their listings. I already use the sources that I’ve gotten from PFRE on the impact that real estate photography can have for an agent. I’m wondering if there’s similar info […]

Skydio 2 vs DJIMavic2Pro: A Battle for Drone Supremacy in Our Field?

I’ve been using drones in my real estate photography business for a few years now and I’ve always been amazed at both the capabilities of these devices, and the speed at which new advances are made. I've recently stumbled across a video for the new Skydio 2 drone and its specs are remarkable, particularly its […]

Where to Find Quality Drone Training?

I got an interesting notice in my inbox the other day from a drone training company called DARTDrones and I thought it might be useful to pass it along to our community. Drone training is a service I haven’t seen actively promoted (and certainly not as much as the off-shore re-touching services from whom I […]

Drone Insurance--Continued

Stanley writes: Does the app called Verifly - Drone Insurance have a good reputation? I am a certificated drone photographer who has been approached to take aerial photo/video of a well-known tourist location in the US. The organization that controls the tourist location will approve my flight if I have appropriate insurance coverage. I only […]

Often the Best Drone Photos for Real Estate Don't Look Like They Were Shot from the Air

By: larry
This is a guest post by Dave Spencer in the Seattle area. Often the best drone photos for real estate don't look like they were shot from the air... That's because of processing fluency, a language study that's been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both […]

Do You Charge Extra for Drone Photos/Video When Shooting Near an Airport?

Kristen in Michigan asks: I was curious if anyone charges an additional fee for drone photos/video when you are in the vicinity of smaller airports. While I personally don't shoot aerials, my husband is a certified drone pilot. It doesn't happen frequently living in a rural area but occasionally he finds himself having to do […]

No Drone Elevated Photography (Pole Aerial Photography)

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By: larry
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]

What Are the Best Settings for Drone Photography?

Rom in New Jersey asks: I am seeing a few posts around which Drone is best for real estate photography but I have not seen yet any posts around the best settings for the camera for stills and videos. I bought a DJI Phantom 4 pro V2, passed the part 107 and still need to […]
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