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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We've been getting a ton of questions about shooting Real Estate video with an iPhone and whether or not it's acceptable to charge clients for these videos. I know for a fact there are some members of our community making great real estate videos with ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

PFRE Conference 2020

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Shooting Up from Street Level

12/07/2020
No Comments
“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]
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Flying Drones and Cranky Neighbors

09/06/2020
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There was a recent question posted on PFRE’s Community page that I’d like to put out to all of you as I think it’s very relevant to our industry: “I have a home that needs aerial photos and would like a nice sunny exposure on the front, but the sun is only on the front […]

Using Data to Promote the Value of Video & Aerial/Drone Photography in a Listing

Lonnie from Detroit, MI writes: “I want to share some data with my clients on the value that video and aerial work can deliver for their listings. I already use the sources that I’ve gotten from PFRE on the impact that real estate photography can have for an agent. I’m wondering if there’s similar info […]

Skydio 2 vs DJIMavic2Pro: A Battle for Drone Supremacy in Our Field?

I’ve been using drones in my real estate photography business for a few years now and I’ve always been amazed at both the capabilities of these devices, and the speed at which new advances are made. I've recently stumbled across a video for the new Skydio 2 drone and its specs are remarkable, particularly its […]

Where to Find Quality Drone Training?

25/09/2019
6 Comments
I got an interesting notice in my inbox the other day from a drone training company called DARTDrones and I thought it might be useful to pass it along to our community. Drone training is a service I haven’t seen actively promoted (and certainly not as much as the off-shore re-touching services from whom I […]

Drone Insurance--Continued

Stanley writes: Does the app called Verifly - Drone Insurance have a good reputation? I am a certificated drone photographer who has been approached to take aerial photo/video of a well-known tourist location in the US. The organization that controls the tourist location will approve my flight if I have appropriate insurance coverage. I only […]

Drone Insurance--Are You Fully Covered?

Diane in New Jersey writes: I'm about to add drone services to my business insurance. What types of coverage are people getting and where are they getting it from? Giving advice on legal, accounting, or insurance, etc. is always a risky subject so for this post, we're just going to help point you in the […]

This Whitepaper Is Worth Reading: Kittyhawk Explains Remote ID for Drones

21/03/2019
7 Comments
By: larry
Back in January of this year, I brought up the issue that "contradictions going on with drone regulation and enforcement are amazing." In the comments, I suggested that "One obvious place to start would be requiring all drones sold anywhere to be equipped with a transponder that continuously broadcasts registration info, GPS coordinates, and altitude." To […]

What Drone App Do You Use to Plan Drone Flights?

14/03/2019
8 Comments
By: larry
Last month, Kittyhawk and the FAA announced "an exclusive public-private partnership to rejuvenate and lead the development of the FAA’s B4UFLY mobile application using Kittyhawk’s Platform to power the safe and compliant flying experience for millions of U.S.-based users. B4UFLY is a free app that helps drone operators operate compliantly with FAA rules and regulations". […]

Often the Best Drone Photos for Real Estate Don't Look Like They Were Shot from the Air

01/03/2019
11 Comments
By: larry
This is a guest post by Dave Spencer in the Seattle area. Often the best drone photos for real estate don't look like they were shot from the air... That's because of processing fluency, a language study that's been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both […]
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