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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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360/3D: Fad or Future?

15/04/2020
31 Comments
Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]
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What 360 Camera Should You Buy?

27/01/2020
I've been getting a lot of questions lately about 360 cameras so I decided to do some digging and see if I can figure out what the best options are (under $1000). I'm not really a gear junkie and I don't have a 360 camera in my kit, but I know a lot of photographers […]

The State of 3D Tour Technology

25/10/2019
8 Comments
We get a ton of questions from people asking what the best type of 3D tour technology is, which one they should buy, is it necessary for them to offer tour/floorplan services etc. The truth is, all of these questions have different answers that depend on a variety of variables. You're the only one who […]

Are 3D Tours the "QR Code" of Visual Media?

22/08/2019
19 Comments
Author: Vince Collura As a techie, I get it–they’re cool and new and something else for me to talk to home owners and agents about. Some of them have video game-like qualities. Some of them have a “doll house” view that allows me to see the property as a whole. I can even use it […]

Many Claim that 3D Is a Buzz-Kill

Several readers pointed out a recent article in RISMedia.com titled Why 3D Is a Buzzkill. The article's primary assertion is that "Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies." I find the most interesting part of the article as follows:

A Different Way to View a Drone Shoot of a Large Property

10/10/2018
5 Comments
By: larry
Bill in Oregon wants to show us his unique way of displaying a large property with a 360 tour interface. He says: A client listed 80 acres and wanted something a bit different. 80 acres of dirt is pretty boring, I have shot via drone looking towards and from inside looking out. But there are […]

Does Anyone Use InsideMaps.com?

04/10/2018
6 Comments
By: larry
Ashley in South Carolina asks: Has anyone heard of or used a product called Inside Maps for virtual tours, 2D floor plans, and other products using an iPhone? I've never heard of InsideMaps.com before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here […]

An Introduction to iGUIDE

06/09/2018
21 Comments
??As professional real estate photographers, we're often looking for the next product, service, or technology that could help set us apart from the competition and grow our business. Our mandate at PFRE is to help real estate photographers be successful and one of the ways we do that is by keeping you informed and up […]

Are 360 Images and Walk-throughs a Successful Real Estate Marketing Product?

16/07/2018
17 Comments
By: larry
In the past several years, we've had a number of discussions about 360 tours and 360 walk-throughs (not MatterPort tours) and some readers claim there is a demand in their market for this media while other readers say they have never been asked about 360 images. Since creating 360 images and walk-throughs has been getting […]

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

Jason in Missouri asks: In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?
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