Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Can You Sell Lifestyle and Community Real Estate Photos as Stock Photos?

Published: 28/12/2018
By: larry

NeighborHoodRay in North Carolina asks:

I have sold approx. $8,500 worth of "Lifestyle" photos over the past few years without even promoting. I want to proactively market these photos going forward and sell them on an stock photo website.  Is anyone actively selling lifestyle photos via a stock photo website?

Offering community photos for the major neighborhoods you shoot is a great idea because most listing agents don't do a very good job of selling the neighborhood. So to me, it seems like a better approach to use your library of neighborhood photos as another reason for Realtors to choose you as their real estate photographer. Offer 5 or so neighborhood photos for all listings you shoot in certain neighborhoods where you do a lot of shoots.

When we've talked about this subject before, very few readers have said that they make much money off selling real estate images as stock photos.

Anyone making money off selling stock photos?

9 comments on “Can You Sell Lifestyle and Community Real Estate Photos as Stock Photos?”

  1. Selling community photos is a one time thing per agent. We took the approach that we will shoot the communities, update them on a regular time frame and provide them to our agents for "Free".... as long as they only use them for properties that our company has photographed. They use someone else to shoot...then let them provide the images.

  2. I just figured out how to set up a SmugMug account to sell stock photos. I loaded up some old ones just to see how it works.

    https://imageluxurymarketing.smugmug.com/

    My thinking is to make a page on my website with a list of areas available... to make it easy to see what's available in the area of interest I will embed a custom google map and add a placemark for area photos Here is a sample of the type of map I'm going to try.

    https://drive.google.com/open?id=1YHFEo9wc1FRYNdmqcNudMIvDk9XvOSis&usp=sharing

    If you want to use Smug Mug just to sell "Downloadable" photos you have to go in and set up a price list, Delete all the category options to sell prints. Then set your prices for downloads. NOTE: WHEN YOU MAKE CHANGES TO YOUR PRICE LIST FOR DOWNLOADS YOU HAVE TO "LOG OUT" TO SEE THE CHANGES ON YOUR SITE!

    Link to selling stills and videos on smug mug...

    https://help.smugmug.com/sell-digital-downloads-ByUGglPJNrz

  3. Stock photography is "dead"!
    I do have images on Getty as well as Adobe Stock. The problem today, they are selling images at really "silly" prices.
    Consider the work involved, Title, Description and Keyword like the buyer thinks. All this involves an incredible amount of time and for what?
    Getting is offering images for $9.90 each, even cheaper when they are bought as part of a packet. My reward? 15% of $9.90, which one still has to pay tax on the earnings.
    My Getty account for all my sales stands at the monumental sum of $28.xx. A sum far less than my CODB.

    My contribution today may be a bit off key but it is to highlight the downfalls of Stock platforms.

    Recently I sold my first image on Adobe Stock, one day an email arrived announcing "we have sold your image xyz".
    The only thing that was missing were the trumpet fanfares and the hoisting of flags. My earnings for the sale? The tremendous sum of $0.99! It just wasn't worth the bother!!

    To be successful one needs no less than 5000 images on a vendor's platform. Then there is a little chance of making a bit more. But just think, how long will it take to Post Process, Tag, Title, Describe and Keyword 5000 images?

    Adobe had a presentation a few months ago pushing their iStock. They had an attorney present bragging how he make a four figure income as a contributor to their Stock. I say this was utter BS as he didn't present any proof of this income!

    Alamy, a UK founded platform used to be good offering us 50% of the sale. Unfortunately they realise this is not sustainable in the cut throat market of today and announced they must drop the commission to 40%. This is the second time they have dropped the contributor commission in the last couple of years which has caused a rebellion amongst some of the contributors, many of which have removed their images.

    May I take this opportunity to wish everyone a very happy and prosperous 2019 - forgetting the most import wish of all, GOOD HEALTH!

  4. Out of curiosity I have just tried out the translation you offer into German.
    It is very poor! On many occasions the meaning of the text is lost completely.

    I am biased, German is my second language with my wife (German mother tongue) being an international simultaneous conference interpreter.

  5. Has anyone considered selling their "community" photos through an annual subscription package? I've considered this in the past but have never gone through with it. Maybe something like $149/per year gains you access to community images, local highlights (parks, rec areas, etc.), aerials of desirable neighborhoods, etc.

  6. I make community photos when I have time between jobs of local parks and points of interest for agents to use on listings when they license the listing images from me. If they would like to use them on their website outside of listings, I charge a very reasonable price that reflects on how good of a customer they are for me. Most of my area is SFH, but there are a few walled-gardens with basketball/tennis courts, gyms, etc. It's a kicker to get more work and to help the agent get more listings.

    The images that I make money on secondary licensing from aren't the community shots that anybody could make. They're interiors, backyard landscape and so on. Most middle class people are moving for work or to be closer to family so selling the "lifestyle" of the area doesn't really come into play. For agents selling homes in retirement villages, ski areas and other vacation spots, lifestyle images can be more important. If it is that important, the client should be requesting the images and be ready to pay for them. If you have some ready, that's great but it can be a lot of spec work for very little return if you aren't prepared to track down and market to potential clients that are shopping for those images.

  7. Thanks for the replies. Two items I should have better detailed in my question are: 1) The sales I have generated have come from Builders, not Listing Agents. Most of my builders are big in promoting the local "lifestyle" (parks, shopping, dining, etc.) one enjoys when buying one of their homes, and 2) By community I didn't mean neighborhood, I meant the entire town area the neighborhood is located in. Sorry for the confusion. Examples of photos I've sold: Local Balloon Festival, Outdoor concert venues, fireworks over downtown skyline, local park amenities, major shopping areas, etc.

    Any other thoughts?

  8. Ok, So I just set up what I think might be a good way to accomplish this and make it user-friendly. I set up a web page using GoDaddy web builder. I set up a Smug Mug portfolio account and set up a Google My Maps custom map and embedded it on my site. I made a custom map markers on the Google my Map that had the locations of the photos with a link to the Smug Mug Gallery of that site where they can be purchased at any price you set.

    https://imagelm.com/smugmug

    Note: When setting up your price list you will have to delete a large number of options if you want to sell downloads only. To see the changes YOU HAVE TO LOG OUT OF SMUGMUG.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle