Thanks to Richard Lamb of Snoqualmie, WA for pointing out that Bruce Willis is selling his home near Sun Valley (Hailey, ID). It was just listed last week for $15M. The article that Richard saw was this one on the King5.com site. Richard's comment was. "I must say this is some of the worst HDR work I've seen anyone do for RE. Just plain awful. It looks like the whole place had some serious smoke damage from a fire!"
I agree with Richard, these photos are a pretty disappointing marketing effort for a $15M listing. I did a little research to see if this was typically the way upper-end homes in the Sun Valley area are are marketed. While none of the real estate photography for listings around Sun Valley is what I would call breathtaking, I believe the Bruce Willis's property has to be some of the worst.
There has to be a real estate photography business opportunity for someone in the Sun Valley area to show the local upper-end real estate agents what good upper-end real estate marketing photography and videography looks like and to teach them how to use it. I think frequently what agents do for marketing homes evolves into a local culture. If there is no outstanding marketing that goes on in the area everyone's expectations become low and no one even knows what excellent marketing looks like. For comparison remember 92 Sandhill Rd, in Orinda, CA that I did a post on back in June of this year? 92 Sandhill Rd is listed at $7.25M and the marketing is knockout compared to these images of Bruce Willis's place.