Brett Clements recently showed me a several videos from a series he recently did celebrating his return to Sydney and Melbourne after 5 years of being restricted from shooting there by a business agreement.
Brett says, "Some months ago, I re-aquired all of Propvid Australia and was commissioned to return to where it all started and 'dream it up again".
Here are three videos in this series:
Brett describes We love this Place: "This piece, shot on two Canon 5DMkIIs and a 7D, for the slow mo stuff. This is what we're calling re-inventing the wheel. It is accompanied by about 12 other videos, property pieces and agent profiles".
It's important to understand that Brett and his team are shooting for a very high-end property market. So the combination of art and fashion makes perfect sense. The buyers in this market are attracted by fine art and fashion. The feel of these videos reminds me of images in Architectural Digest where the ads are for Rolex and Dior and have chick models showing off diamonds from De Beers. This style probably won't work everywhere! Thanks for the update Brett!