PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Clicking on Show to view the storage destination of your Lightroom catalog

Lightroom Classic CC catalog functions as a database to track and manage your photos. You can store your Lightroom Classic catalog on an external hard drive if you have less space on your internal drive, use more than one laptop, or need access to the catalog while traveling.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Behind the Scenes at a Living Room Shoot with Rich Baum

Published: 13/01/2018

Larry Lohrman

9 comments on “Behind the Scenes at a Living Room Shoot with Rich Baum”

  1. I noticed you are using a sony camera. What app do you use to be able to see on the iPad? I use cam ranger on my canon but supposedly does not work on my Sony A7r.

  2. Nice job, good content, and I appreciate you putting this material out there for free. That being said, the audio really needs improving. Much too echo-y. Get yourself some Sony wireless mic's. They're not cheap but they will solve that problem in a heartbeat.

  3. Even a cheap wireless lavalier mic can work fine. If you have the habit of patting your chest when talking, a headset mounted mic could be better. The worst thing to do is use the microphone on the camera for published audio. The idea is to get the mic as close as feasible to the source of the sound so the ratio between direct and reflected sound is as large as possible.

    You can even use a separate recorder for audio and use the program Plural Eyes to sync the camera audio and recorder audio and only use the recorder audio for the finished video. It's more work in post and is mostly used for synchronizing multiple camera set ups. Think of setting up a bunch of cameras to record a band and getting the audio from the mixing console. You could then easily sync everything up without having to have a sophisticated system that uses SMPTE time code for that purpose.

  4. Good tips for those shoots where you have all the time you need. However about 3/4 of mine aren't that way, and having an agent and homeowner in the mix requires quicker work.
    For most rooms I find doing a '3 shot set' using one handheld speedlight is perfect.
    LR Enfuse to blend them, some other post, and job done.
    Thanks for the post!

  5. @Russell, I prep my clients so they understand that a typical middle class home is going to take around 2 hours to photograph and a large home with upgrades may take around 3. I don't want anybody to get the impression that I am going to be in and out in 30 minutes. My goal is to get as much done in camera as possible with the best outcome being images that I only have to do no more than a couple of global adjustments on to be able to confidently deliver. I find that it takes me about the same amount of time per image total no matter which way I work with the exception that I have to fix more disasters if I am shooting too fast and not paying enough attention to the details. I'd rather be behind the camera than the computer. I'd also rather move a trash can then try to clone it out in PS. It's down to the point where I'm only using exposure fusion very rarely. I will alternately blend exposures by hand in PS if I need to bring up a dark entry way in an exterior image, for example. I can often do that faster than it's takes Enfuse and I have much more control.

    If a potential client told me that I have to take no more than 45-60 minutes on site, I would probably shake their and hand, say thank you and walk away. I just can't compromise on my quality. I need to make sure that I am allowed to take the time to produce the best images that I can so I don't get associated with less then my best work.

    All of my current clients know how much time it takes me to photograph a typical home and know to allow for a longer session on bigger properties. It's never been a problem.

  6. Great timing, thank you! I'm heading out to shoot a luxury home and guest house today and this is a very helpful refresher. One area I'd like for you to cover is the adjacent rooms, too, because I have trouble with how the flash looks in them. After watching this video, I am thinking I have not been using my light stands to elevate them high enough so I'm getting too much direct flash on the walls. We'll see what today brings.

Leave a Reply

Your email address will not be published. Required fields are marked *