PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Bare Essentials For Creating Real Estate Video

Published: 26/07/2010
By: larry

Back in early July when I did a couple of posts on real estate video Scott Cooper made a comment on a post I did about a year ago on The Bare Essentials for getting Started in Real Estate Photography. Scott is getting started in real estate video and wanted me to do a post on the bare essentials for getting started with real estate video.

Shortly after Scott's request I was watching this interview with Vincent Laforet. Vincent's comments about getting started really resonated with me (at 2:20 in this video). He says, "Keep it simple...It's not about the gear it's about learning how to sequence stuff together... learning to tell a story... the timing and how the clips live together. The best way to learn this is use your iPhone to get the video and iMovie to edit sequences together." By the way if you think that Vincent's comment about practicing on your iPhone is a bit wacky, take a look at this video that was completely shot and EDITED on the iPhone.

Vincent also talks about watching other's video and dissecting it trying to understand what the shooter and editor has done to create the video. I've experienced this. Since I started shooting and editing video I started looking at movies in a totally different way. I love to analyze the clip lengths, transitions and how the clips are put together, how the story is being told and how the effects are being done.

So here's my list of bare essentials for getting started creating real estate video:

  1. Any one of the recent cameras that shoot video: 720p or 1080p (HD) is nice but I don't think it is essential. The 640x480 480p format are very acceptable for web usage.
  2. A tripod with a head that is made for video: You want one that pans silky smooth, something like a Slik U9000 video tripod. Regular tripod like you use for your still shots are not made to pan smoothly.
  3. A video editing application like iMovie on the Mac or Windows Movie Maker on Windows: Both are free. There are tons of other video editing applications but either of these will get you started out just fine. These applications combine video clips with various transitions, trim clips, add and adjust an audio track and create title frames and overlays. They also allow you to add stills and control Ken Burns panning to some extent.
  4. A video hosting site: YouTube is free and easy to use but some of your clients may think it has a chintzy "Walmart look and feel" because of the huge diverse subject matter the site is known for. Here's an earlier post where I list many of the alternatives.
  5. You'll need plenty of hard drive space: Video generates lots of large files. If you don't already have on you may want to get an external hard drive to keep your video files on.

With these four items you can embark on starting to practice. It takes a bunch of practice to create video like the examples I featured in the last video post.

5 comments on “Bare Essentials For Creating Real Estate Video”

  1. I would also highly recommend watching Phillip Blooms work, such as this video:

    Although he makes much use out of slow motion and dreamy music, he shows that you don't need to wildly pan, glide or roll to make compelling visuals. For shooting a home with relatively static shots to give you the 'essence' of the home and neighborhood, I think this works well.

  2. Thank you so much for the post! I can see us all running through the properties with our iPhones "pulling us along" at arms length! 😉

  3. One other technique that I'm going to try the next time I shoot video for real estate on my 7D is to shoot 720p at 60fps and then slow that down to 24fps in premiere to smooth out the wobbles and normal shaky. Since video for real estate interiors won't need to worry about objects around that house that are in motion, the viewer shouldn't even be able to tell that the footage is overcranked.

  4. Panasonic just released a "ready for u-tube" hd camcorder - at first I thought - there you go, I'll pick up one of these to start out, and take care of the clients looking for u-tube videos of the clients homes - then I thought oh, the realtors themselves will pick up something like this and do it themselves. It is 5mp effective and likely production value will be low, but I'm guessing it will be a hit. Here is the link if I'm allowed to do this:

  5. The experience is suppose to transport the buyers many time zones away or the local guy who watches the video 20 times to see how it is all fit. And that sends the link to his parents, uncle bob who is making the down payment and like what they see, hear about. Video is motion, stills are static glimpses and no matter now much powerpoint zoom in and out, the slide show is not a full motion real video.

Leave a Reply

Your email address will not be published. Required fields are marked *