PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
Natalia Robert is an interior photographer in Southern California and the founder of The Grove Studio. A BArch, extensive travels, and a wide variety of work experience have shaped Natalia's love for design and exploration. In 2019, Natalia founded The Grove Studio with the mission to increase the representation of women in architectural and interior photography through education and community support. Natalia's photos have been seen in Elle Decor, San Diego Magazine, San Diego Home/Garden Lifestyle, and The Voyager.
Maybe you started your real estate photography business with hopes of building a team, building a long client list, and being every agent’s go-to photographer. What if you had different goals, though? Photographing real estate teaches you how to interpret a built space into a photograph, and that skill can lead to different types of photography clients.