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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Posts By Larry Lohrman

Larry Lohrman

Beginners Guide to Lighting Choices For Real Estate Photographers

02/05/2008
31 Comments
I want talk about lighting choices for real estate photography. Lighting is probably the biggest challenge for those starting out in real estate photography. There isn't any one right way to light interiors. I've seen beautiful images made with each of these techniques. What I see and hear after talking to hundreds of real estate […]
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David Palermo: Real Estate Photographer of The Month

In: 
10/04/2008
9 Comments
This month I've selected David Palermo as the PFRE photographer of the month. I've admired David's work for some time now. I first noticed David's stunning cockpit photos that he shot at the Smithsonian's National Air and Space Museum. These images caught my attention because shortly before I first saw David's cockpit photography I'd done […]

Photomatix vs Enfuse: Two Ways To Do HDR

25/03/2008
31 Comments
I did a shoot this weekend of a new listing we have and decided to use both my usual lighting technique (primarily on camera flash) and Enfuse and use what ever worked the best. It turned out not to be much contest; I like the Enfuse results best. Here are a sequence of photos that […]

Thomas Grubba: Real Estate Photographer of the Month

In: 
07/02/2008
6 Comments
As I described in an earlier post, once a month I'm going to choose a real estate photographer of the month from the PFRE real estate photographer directory. My criteria for selecting will be the photographers work, the way the work is presented on their website and their participation in PFRE and the PFRE Flickr […]

Open2view.com: An Opportunity For Real Estate Photographers

06/02/2008
64 Comments
About a month ago I noticed an ad in Inc magazine for open2view.com, a company that was founded in New Zealand in 1999. Open2view has grown to 200 franchises expanding into Australia in 2004 and to the US in 2007. They are starting out in HI, CA, AZ, WA, GA, NC and FL. I've spent […]

Real Estate Photographer Directory Change and Photographer of The Month

In: 
31/01/2008
I've changed the real estate photographer directory to a pay product. The update work and related interaction has increased to a much higher level than I expected. It's taking over my life! I've had a huge number of requests to be listed on the Interior Photographers list on the left side-bar. In the past the […]

Using Stitched Images in Real Estate Photography

In: 
16/11/2007
10 Comments
I'd like to comment and elaborate on a discussion thread that is going on in the Photography For Real Estate Flickr group. I've noticed quite a number of folks using stitched images for real estate photos. First I need to admit that when I first discovered stitching I used an image of a large master […]

Access to a Home For Shooting Photos

27/09/2007
Kris Steels was asking about the issue of getting access to homes for photographing and raise some questions that I've not discussed on the blog although I've discussed this issue with several folks via e-mail. So I thought it would be a good subject to bring up for folks just starting out in RE photography. […]

Interior Lighting With Multiple Strobes: By Scott Hargis

24/07/2007
57 Comments
First of all I need to point out that this is Scott Hargis's post. Like many of you I've been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the time to shoot a hole home within a few hours. […]

Who Owns The Photos? Not All Realtors Understand Photo Licensing

22/07/2007
31 Comments
Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about an misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]

Proposed Real Estate Photography Code of Ethics

25/06/2007
27 Comments
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]

When Does Wide Angle Become Too Wide?

In: 
19/06/2007
20 Comments
I got a e-mail from Dom, a German photographer that wanted to raise the issue of "over doing it" with ultra-wide angle lenses. He says: "But there´s one point I´m straightly opposite to yours and that´s the lens. I would recommend just a 28-35mm lens on 35mm/fullframe (d)SLRs or for digital DX nothing less then […]

How Host Your Own Virtual Tours

17/03/2007
11 Comments
Cherie Irwin mentioned that "...I’m not a Virtual Tour provider, but I am curious about what kind of options there are for building your own tours, hosting them and then posting to Realtor.com through their Picture Path program, without using a Big Box Virtual Tour provider or hosting program." Hosting your own tours is not […]

Sigma 10-20 Flickr Group & Lens Review Site

In: 
17/01/2007
1 Comment
I wanted to highlight some links that Marc Lacoste, our French contributor, passed along. www.flickr.com/groups/sigma10-20 A Flickr group for Sigma 10-20mm users. www.16-9.net/lens_tests A site that has some very interesting reviews of wide-angle lenses. Remercie beaucoup Marc .

Are vflyer.com Ads Being Deleted From Craigslist?

09/01/2007
2 Comments
Highlighting a comment below by Ian, it appears that for some reason vflyer.com ads may be being deleted from craigslist. Ian says his was and my example post below indicates it was deleted also. I've re-posted may example vflyer.com ad and I'm going to track it closely to make sure it stays on CL a […]

D40 - Nikon’s New Low-End DSLR Announced

In: 
22/11/2006
2 Comments
Nikon's newly announced D40 significantly lowers the cost of a DSLR. The Nikon D40 is small, light and undeniably cheap at just $599/£449.99/€679.99 with the new 18-55mm kit lens (it won’t be sold as body-only). This pricing puts the D40 $300 below the D50. This new 18-55mm kit lens is a updated version of Nikon's […]
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