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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Woman tweaking the pixels per inch of her images in Lightroom

Do you want to create more defined real estate photos? We're sharing how many pixels per inch can produce high-quality image resolution.

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Posts By PFRE Team

Best Drone Accessories [2021 Review]

In: 
26/03/2021
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Drones are designed for capturing incredible aerial footage and to give you views your normal camera can’t. However, a drone requires additional accessories to make your device easier to use and safer. We’ve compiled this list of the best drone accessories to help you know what to bring along on your next real estate photography session.
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Best Lens for Interior Photography [2021 Review]

In: 
24/03/2021
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Interior photography is one of the most important aspects of your real estate marketing. Your customers need clear and descriptive images of the properties before making a decision to buy. To get the highest quality images, you will need a good lens. That is why we prepared this guide to help you find the best lens for interior photography.

CamRanger vs Case Air - Find the Right Air Tethering System

In: 
24/03/2021
6 Comments
Shoot tethered to your smartphone, tablet, pc or mac with CamRanger or Case Air. Find out which wireless system is right for you.

Best Lightroom Presets for Real Estate Photography

23/03/2021
No Comments
Photos can make or break a real estate sale, which is why it's vital to produce top-quality visuals. Whether you want free or paid presets, we're giving you all the best Lightroom presets for real estate photography so that you can turn your shots into masterpieces with a single click.

A Guide to iPhone Real Estate Photography

22/03/2021
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Professional real estate photography often requires using a DSLR. However, there may be instances where you can only use an iPhone. With that, we're giving you a guide to iPhone real estate photography, so you can take quality photos as if you're using a DSLR.

Best Virtual Staging Software [2021 Review]

17/03/2021
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An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.

My Formula for Real Estate Photography Pricing

17/03/2021
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

Best Camera for Time Lapse [2021 Review]

In: 
16/03/2021
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Thanks to technology innovations, now cameras can handle both photography and videography. One of the most useful innovations for real estate photographers is time-lapse photography. The best camera for time-lapse will help you show potential homeowners a glimpse into a day in the property.

Real Estate Photography Lighting Tips

15/03/2021
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In this article, we're giving you real estate photography lighting tips so that you can capture high-level interior and exterior photos to get potential clients to buy your clients' properties.

Best Lens for Low Light [2021 Review]

In: 
11/03/2021
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Shooting in low light can be tricky, as the lack of illumination makes it difficult to balance the exposure. That’s why we're going to give you several options for the best lens for low-light real estate photography, as well as help you choose the right one according to your cameras, needs, and budget.

Real Estate Photography Camera Settings

11/03/2021
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Make the most out of your equipment and capture stunning images that can sell properties with these real estate photography camera settings.

Real Estate Headshots Pricing: How Much Should You Charge?

11/03/2021
23 Comments
Do you want to offer headshots for the agents you work with, yet you don't know how to charge for your work? Real estate headshots pricing can be tricky, so we're going to help you.

Commercial Real Estate Photography Pricing

10/03/2021
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Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

How to Use a 360 Camera

In: 
08/03/2021
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Regular cameras already provide cool snapshots of the world around us, but a 360 camera is a different beast. That said, they come with a little bit of a learning curve.

What is a 360 Camera?

In: 
08/03/2021
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In this article, we'll dispel all of the misconceptions and misunderstandings that surround 360 imaging, and we will give you a comprehensive explanation of what a 360 camera is and how it works.

Manual Vs AutoFocus: When To Use Each in Real Estate Photography

08/03/2021
21 Comments
If you're new to real estate photography, autofocus can help you adjust. However, at some point, you must learn how to shoot with manual focus for better control.

Congratulations Colin Robertson! February 2021 PFRE Photographer of the Month

In: 
02/03/2021
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Congratulations to Colin Robertson of Riverside, CA--February 2021 PFRE Photographer of the Month! The theme this month was "Living Room or Family Room"

Best Lenses for Canon Rebel XSI [2021 Review]

In: 
02/03/2021
6 Comments
The Rebel XSi is one of the fastest cameras available today, and you can maximize the camera's abilities with the right lens. To capture enticing yet quality images, we're going to help you find the best lens for Canon Rebel XSi to improve your real estate photography shoots.

How High Should Your Camera Be When Shooting Real Estate Interiors?

01/03/2021
9 Comments
Are you wondering at what height to set your tripod? When should you shoot lower or higher? Height consistency is essential in real estate photography, so we're going to discuss the appropriate shooting level for different parts of a property, including factors for changing height when shooting across one.

Shooting Real Estate: How to Take Pictures on a Cloudy Day

24/02/2021
13 Comments
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.

Best Wide Angle Lens for Sony A7III [2021 Review]

In: 
24/02/2021
13 Comments
Discover the best wide angle lenses you can use on the Sony A7III mirrorless camera when it comes to shooting real estate.

How to Make Something Look Wet in Photoshop

24/02/2021
6 Comments
Adding a wet look or reflections can make a property look more dimensional compared to leaving it flat. You can make something look wet in Photoshop by using these methods.

Using HDR Real Estate Photography: Good or Bad?

In: 
22/02/2021
16 Comments
Is using HDR real estate photography good or bad? If you've never done HDR photos, we're going to discuss how to do it, when to use it and where it looks bad.

How Do You Use A Flash To Light Interiors?

19/02/2021
10 Comments
Rhett asked the following question: Can you tell me what the most popular settings for shooting interiors are? Also, how would you set your flash and would you use a Gary Fong Light sphere? Shooting interiors I usually shoot at f5.6 and white balance in Auto. then set my SB-700 to TTL. What do you think is […]

Best Flash for Real Estate Photography [2021 Review]

In: 
18/02/2021
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Adding the best flash for real estate photography in your arsenal will drastically change the way you light a property, allowing you to brighten rooms and areas that should be highlighted, even if they’re too dark. Our Top Flash For Real Estate Reviews  After plenty of research, we’ve found the following camera flashes to be […]

How to Fix White Balance in Lightroom

10/02/2021
18 Comments
Even when using presets in editing, adjusting an image's white balance should be easy once you learn how to fix white balance in Lightroom.

What Photography Client Management Software Do Real Estate Photographers Use?

09/02/2021
23 Comments
Looking for information on CRM platforms for real estate photographers? We're going to list the top photography management software you need.

How Much to Sell Photo Rights For?

08/02/2021
11 Comments
Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What Lightroom Export Quality Should You Use With JPEGs?

04/02/2021
19 Comments
Suppose you've changed your camera setting back to 'fine' for better photos, yet the MLS does not allow uploads over 10MB.

Benro vs Manfrotto: Tripod Heads Compared!

In: 
03/02/2021
16 Comments
A tripod is a long-term investment. See their features and our comparisons to get the best tripod head for your real estate photography needs.

What MLS Photo Size Should Real Estate Photographers Deliver?

03/02/2021
28 Comments
Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]

Let's Talk about Canon 5D Mark III Video Settings!

In: 
29/01/2021
Shooting video clips can be challenging at times, especially when you're not sure what settings to use. If you're having trouble with exposure consistency, or you always end up taking new clips, we're giving the complete guide to help improve your videography skills.   

What Is the Best Matterport Business Model for Selling this Service?

29/01/2021
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]

How Much to Charge for Real Estate Video

In: 
28/01/2021
Creating real estate videos is one of the most popular services you can offer. Real estate videos serve as virtual tours to help realtors increase sales by exhibiting properties, listing, homes, and neighborhoods. How Much to Charge for Real Estate Video The average price of real estate video production can range between $1,000 to $10,000 […]

Amazon Prime Day 2021

In: 
21/06/2016
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Amazon Prime Day is here! This annual online shopping event is available exclusively for Amazon Prime members. The two-day shopping event will take place June 21- June 22. If you're not yet a Prime Member, you can try it free for 30 days! A membership is $119/year and includes free two-day shipping, access to stream […]
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