PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
Lightroom Classic CC is undoubtedly an exceptional software for photo processing and organizing. However, it isn’t unusual to face some speed and performance issues while using it. Learning how to make Lightroom faster can help you make the most of your editing time and this amazing software.
Lightroom users often question whether layering images is possible in the software, especially when they don’t have Photoshop. Understanding how to layer photos in Lightroom will help you bring out a virtual story and spark the viewers’ interest.
The Sony A6300 is a fantastic camera; however, it doesn’t have a built-in flash. That puts you at a disadvantage if you only shoot outdoors. Although you can shoot great images out of the camera, having the best flash for Sony A6300 can make your pictures look more professional. It’s not hard to take a great picture, but it’s even easier when you have the right gear.
Many Lightroom users find the software’s specific methods confusing as they are against the generic ones that they are used to. Lightroom does it a bit differently when it comes to saving photos due to its non-destructive design. Understanding how to save photos from Lightroom will make it convenient for you to use them outside the software.
It is a common practice to shoot and edit images in the RAW format. However, when you need to share these images with clients or post them on a blog, you need to convert them into JPEG. Learning how to convert RAW to JPEG in Lightroom will be helpful to use your images externally.
If you want to organize or edit your photos in Lightroom Classic CC, you first need to import them. The process to import photos, although easy, is highly comprehensive, where you get multiple options to handle your images efficiently. Let us walk through how to import photos into Lightroom so that you can organize and process them easily.
Every once in a while, Adobe rolls out an updated version of Lightroom Classic CC. As a photographer, it’s a good practice to keep updating the software as it has better features and bug fixes for optimized performance. Today we are going to explain how to update Lightroom so that you can safely move on to the new version.
Did you know that in Lightroom, you can apply similar editing effects to many photos within minutes? This is what a quick and efficient editing procedure is all about. You just need to learn how to apply a preset to multiple photos in Lightroom to give them a uniform look in a few clicks.
Along with efficient editing, organizing your photos is a prime functionality of Lightroom. Hence, as a regular user of the photo editing software, deleting photos every once in a while is a vital part of your workflow. If you frequently capture tons of photographs, learning how to delete photos from Lightroom will definitely be helpful for you.
Did you know that you can make copies of an image and edit them in Lightroom? You can also export them as separate images, which lets you create multiple versions of the same photo with different effects. By learning how to duplicate a photo in Lightroom, you can take advantage of the software’s non-destructive editing process.
Photo processing can quickly become a tedious task if you are dealing with a large number of photos and want to achieve the same look on every shot. Lightroom Presets make it a breeze to edit several photos quickly. Learning how to make presets on Lightroom can help you apply changes to multiple images and spend less time editing and more time shooting.
While working with a large number of photos in real estate photography, we often need to give the same editing effects to all of them. Doing so allows us to achieve a homogeneous look to a batch of photos. Let us walk through how to copy edits in Lightroom to process multiple images simultaneously.
To save time and to streamline the editing process, Lightroom allows us to select multiple photos concurrently. Learning how to select multiple photos in Lightroom will speed up the process of comparing them, choose the best shot among them, or even apply the same Develop settings to a series of images.
Lightroom Classic CC catalog functions as a database to track and manage your photos. You can store your Lightroom Classic catalog on an external hard drive if you have less space on your internal drive, use more than one laptop, or need access to the catalog while traveling.
The Canon 5D Mark III has been around since 2012, so it is an old camera by now for many. However; if you can get a good flash that will improve your photography and make things easier, then this camera is still well worth it. Here are 5 contenders for the best flash for Canon 5D Mark III that will help you make the most of this camera.
When editing real estate photos, one of the elements you’ll likely need to adjust are the shadows. Harsh shadows can be distracting and can draw attention to areas of the image that are not meant to be the focal point. We’ll walk through how to remove shadows in Lightroom Classic to bring out the details in your image.
The Canon 6D camera has been out for a while now and comes with a lot of great features. Pairing this camera with the right flash can significantly improve your real estate photography game. This guide is all about the best flash for Canon 6D camera that you can get this year.
Sometimes, the background in an image distracts our attention from the subject. Blurring your background slightly so that it isn’t as sharp as the subject can make your subject pop. We will explain how to blur the background in Lightroom through simple steps.
When you install a preset in Lightroom or even create one yourself within the program, you might initially think that it can only be used on that specific computer. If you edit with Lightroom on multiple computers or want to sell presets, this may seem problematic. Luckily, Adobe created a way for you to export presets, and we'll walk through how to export Lightroom Presets.
Watermarking your photos is a way to promote your work and protect it from plagiarism by claiming its ownership. You can add a watermark to a photo via an easy process with Lightroom Classic CC. Learning how to add a watermark in Lightroom will enable you to add a text or graphic identity to the images you have taken.
Lightroom Presets are an easy way to alter your photos to a particular look that increases their aesthetic appeal. If you know how to use Lightroom presets, it will speed up your photo editing process. Besides, using presets will give wonderful effects to your photos which may be hard to get right if you haven’t mastered editing with Lightroom Classic CC yet.
The popular Pentax brand continues to produce high-end professional cameras for today’s photographers. The company continues to focus on its line of DSLR products. Below, we’ll discuss some of the best Pentax DSLR cameras available to consumers.
Are you going back and forth from Adobe Lightroom to Photoshop while editing window pulls and images with flashes? To save time, we're going to teach you various masking techniques in Lightroom so that you can fine-tune masked areas with greater control when applying certain effects.
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.
Taking real estate photos can be quite demanding because you might encounter large-scale properties or towering structures. In such cases, you need a different kind of lens to get the best shot, which is why we're going to teach you how to use a tilt-shift lens for real estate photography.
The Nikon 14-24mm remains among the best wide-angle lenses. However, the new Tamron 15 30mm f/2.8 proves to be a notable competition. We're giving you a comparison of the Tamron 15 30mm vs Nikon 14-24 and to see which one would work best for your real estate photography.
Drones are designed for capturing incredible aerial footage and to give you views your normal camera can’t. However, a drone requires additional accessories to make your device easier to use and safer. We’ve compiled this list of the best drone accessories to help you know what to bring along on your next real estate photography session.
Interior photography is one of the most important aspects of your real estate marketing. Your customers need clear and descriptive images of the properties before making a decision to buy. To get the highest quality images, you will need a good lens. That is why we prepared this guide to help you find the best lens for interior photography.
Photos can make or break a real estate sale, which is why it's vital to produce top-quality visuals. Whether you want free or paid presets, we're giving you all the best Lightroom presets for real estate photography so that you can turn your shots into masterpieces with a single click.
Professional real estate photography often requires using a DSLR. However, there may be instances where you can only use an iPhone. With that, we're giving you a guide to iPhone real estate photography, so you can take quality photos as if you're using a DSLR.
An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.
Thanks to technology innovations, now cameras can handle both photography and videography. One of the most useful innovations for real estate photographers is time-lapse photography. The best camera for time-lapse will help you show potential homeowners a glimpse into a day in the property.