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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media https://www.youtube.com/watch?v= ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Real Estate Photographers Christmas Present From Adobe

28/12/2006
By: larry
On December 15 Adobe released a free beta version of Photoshop CS3. Because I'm a Photoshop geek, I was one of the first to down load and install the new beta version. I've been using it for all my work since Dec 15 and I like it a lot. Come to think of it, I […]
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Virtual Tours Using Real Tour Vision

21/12/2006
8 Comments
By: larry
Last week I was talking to Dawn Shaffer a real estate photographer and virtual tour provider in the Vancouver, WA and Portland, OR area. Dawn is the second PFRE reader I've talked to that is happily using Real Tour Vision. Earlier this year Sharon Nymann, a Realtor in the Key Largo area, reported that she […]

Home Preperation Check List for Photographers and Realtors

17/12/2006
2 Comments
By: larry
Dawn Shaffer, a real estate photographer that works in the Vancover, WA and Portland, Oregon area left a significant comment on one of the Staging and Styling posts. Dawn says: "We provide a list of tips for the homeowner to follow before we arrive. You’re welcome to “rip it off” (across the bottom you can […]

ImmerVision Releases Pure Player for Flash - It’s a Smooth Mover

In: 
15/12/2006
4 Comments
By: larry
Last Tuesday ImmerVison Released Pure Player for Flash. ImmerVision is a company that develops software for displaying interactive panoramas. Up until last week there panorama viewing software was based on Java called Pure Player for Java. I've been using Pure Player for Java ever since they released it a year or so ago to create […]

The 10 Essentials of Real Estate Photography

10/12/2006
3 Comments
By: larry
Over the last two years writing this blog I've come to believe there are some basic aesthetic guidelines that makes real estate photography effective. I see so many Realtors and even practicing real estate photographers oblivious to these fundamentals that I feel compelled to write them down. Here they are. I've also added an ad […]

Real Estate Photographer Directory

05/12/2006
2 Comments
By: larry
I frequently get requests for recommendations for real estate photographers from Realtors. Also, I know real estate photographers are interested in knowing what other real estate photographers around the world are doing. So to fill this need I've decided to do a real estate photographer directory. If you're a real estate photographer and would like […]

Marketing Your Real Estate Photography With a Website

28/11/2006
By: larry
If you looked at the image by Thomas Bliss that I talked about in the last post you visited Thomas's website (www.architecturephotographer.com ). I was impressed by the clean simplicity and effectiveness of this site. I think it's a good example of an effective photographer's website. As I've said before, real estate photographers need to have […]

Stunning Interior Image By Thomas Bliss

26/11/2006
By: larry
Thomas Bliss is an Architectural Photographer that works out of studios in Gig harbor, WA and Tucson, AZ. I've had a link to his site in the list of interior photographers along the right hand side of the blog. Thomas asked me to update the link I have to his site so I was looking […]

Architectural Photography - History and Resources

24/11/2006
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By: larry
I was surfing around this morning and ran across a delighful series of articles on architectural photography at about.com . These articles give interesting background and history to the subject of photographing buildings as well as and links to work by some of the greats in this field link Ezra Stoller and Julius Schulman. Even […]

D40 - Nikon’s New Low-End DSLR Announced

22/11/2006
2 Comments
By: larry
Nikon's newly announced D40 significantly lowers the cost of a DSLR. The Nikon D40 is small, light and undeniably cheap at just $599/£449.99/€679.99 with the new 18-55mm kit lens (it won’t be sold as body-only). This pricing puts the D40 $300 below the D50. This new 18-55mm kit lens is a updated version of Nikon's […]
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