PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
From a real estate photography stand point there is probably no must have application that makes a tablet necessary. It's more an issue of staying in touch with the huge technology transition to tablets that's going on. You want to aware of tablets and know what your site and tours look like on tablets and how your agent clients use tablets. Every day I run across photographers or agents that are using tours or marketing that doesn't work well on tablets. Hello, earth to business people, the world in moving to tablets! It's business suicide to not have a tablet compatible site and marketing these days.
The following is my take on what the most important tablets are right now. I've been paying close attention to this because I want my ebooks to work well on all these tablets:
iPad 4th generation: The tablet with the best all around ecosystem. That is good specs, good software and plenty of innovative apps.
iPad mini: Does everything the big iPad does but just smaller and lighter. Be ware the iPad mini doesn't have a retina screen yet... it may get on next year.
Kindle Fire HD: Both of the Kindles are focused on media consumption. Ebooks, music, audiobooks, movies and work like a dream for those purposes but are much weaker than the iPad and Nexus 10 when it comes to general purpose activities.
Kindle Paper White: For just reading Kindle books this is pretty cool for just $69. A fantastic way to read ebooks.