Kathy in the Baltimore area asks the following question:
I am looking into manning a booth at our local realtors EXPO. I am wanting to get ideas from others that may have already done something like this as to how to jazz up a booth to get people to come to you, and if a booth is a good idea for marketing your services. Any ideas and info would be greatly appreciated.
I am getting slammed lately by larger companies building up around here. They have employees that do brochures, or editing, etc. I have a few photographers that work for me and my business has been going well since I started in 2002, but lately I feel these corporations are taking over. They are young and vibrant, have fancier websites. I’m just feeling that maybe I need to do what they do.
I think any venue where you can talk directly to Realtors is a good marketing opportunity.
To me, the solution to the problem you describe is not just looking jazzier; it's doing what the larger companies can't do very well.
I think the key to competing against these larger companies is focusing on customer service. Large companies such as who you are competing against have a much harder time providing great customer service than you could because they have a hard time training their people (who they pay a low wage) to do great customer service.
Their website may look cooler and they may have more services but they are likely not as good at customer service as you might be. Emphasize your customer service in your marketing.
Does anyone else have advice for Kathy?