Author: Vince Collura
As a techie, I get it–they’re cool and new and something else for me to talk to home owners and agents about. Some of them have video game-like qualities. Some of them have a “doll house” view that allows me to see the property as a whole. I can even use it with my Occulus Rift that I haven’t ever had a use for!
I totally get it! I've invested into the appeal, and even went on the road with Mattel a few years back to show how we may be able to give people walk-throughs with their next generation Viewmaster. We can’t deny that there’s a cool factor.
I even sold my last home because of one! Of course, that cost 3 guitars and a screen used prop from “A Nightmare on Elm Street” as part of a 3D scavenger hunt that went viral, but ultimately–my buyers found my home because someone said “Hey, you gotta see this.”
But what I want to know is: Are they useful?
I see the inquiries. I know that companies want it as part of their service offerings. I offer it today. But while I offer it, uptake pales in comparison to photography, floor plans, virtual staging, and drone services.
Why? One agent I spoke to said, “They give users so much info about the property that they never even need to go on site and see it.”
Another agent said, “I pay for a top industry photographer to come in and meticulously compose photographs for my listing. Why would I let the buyer change that perspective?”
Most MLS systems don’t have a great way of supporting 3D tours. Zillow has their own viewer now. Some of them outright ban some of the popular 3D providers because of the visible branding.
As a nerd, I love them. Some use lasers. Some create 3D models. As a photographer, I know that the array of 6 tiny lenses in unison with whatever IR Laser or LIDAR array won’t compete with my camera and post production team. If I was running a 3 person team, would I invest in the tech just to ride the wave that comes along with strong marketing coming from the providers, or just stick to what I can do better than most?
What are your thoughts on 3D tours?