PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Another Real Estate Video Success Story

Published: 22/10/2008
By: larry

Kim Perina of Scottsdale, AZ pointed out a recent article in the The Arizona Republic about real estate photographer Andrew Beneze who according to the article, "... turned his back on his cushy corporate job when he and his wife opened Next Edge Video out of their home in Goodyear's Estrella community.

Their company isn't even a year old, but the couple have managed to carve a unique niche in the video-production market. They produce high-definition Internet films showcasing luxury homes. Beneze shoots and edits video. His wife, Maureen, writes scripts and produces the videos."

Is it possible to do both real estate video and still photography? Right now many photographers want to specialize in one or the other. But I believe cameras like the D90 and 5D Mk II are the first step towards convergence. If you can shoot still and video with the same equipment, why not do both?

8 comments on “Another Real Estate Video Success Story”

  1. Yes, it is possible to shoot video with these new SLR's. Whether or not it is practical comes into question.

    There are a lot of impracticalities I can think of by using an SLR to shoot a professional grade real estate video.

  2. JoshL, you clearly have not seen some of the sample videos made by the new Canon 5D MkII.... Some professionals are claiming that the quality is better than some HD $100K video equipment. I have seen a video that was made by this camera and the quality is exquisite!

  3. Don't have an issue with quality, I have every confidence that it surpasses HD video equipment in most picture quality aspects.

    But, it is clearly IMPRACTICAL to shoot a video production with an SLR body. Sure, there are some incredible examples of what is possible, however these examples are generally static shots, most of which are painfully lit and requires a lot of production.

    You cannot simply go from SLR to video and achieve the dynamic qualities that is required from Real Estate Videography. ( Image stabilisation, Steady Cam Walk Through, Panning, Dynamic adjustment of exposure from one angle to the next..... the list goes on )

    If all you're doing is shooting real estate video from one angle, and not moving the camera, you've got photography with some waving trees dancing in the background - what's the point? Start moving the camera, welcome to ammeture world.

    It's hard enough shooting video on a tiny camcorder, let alone an SLR camera body not much bigger. The issue I have is the impractical nature of shooting with something like the 5D mk II, not the quality.

  4. Totally agree with Josh in every respect. I think this camera will be PERFECT for newspaper reporters who are now incorporating video into their news stories. It's convenient, it mounts on a tripod and takes a 2-3 minute clip of a talking head or whatever...

    But for making much more than that, it seems impractical, not to mention the 12 minute limitation.

  5. I'm not 100% sure about the need for high definition on the web. By the time it's been compressed down I don't think you notice a difference from standard def. The SD pro cameras with wide angle lens option like the Canon XL1/2s are much cheaper

  6. I agree with Josh..... while video will play a part in the future, I find that most home shoppers only want to see the vid once they have looked at the stills. It is second on the list of have to see items and if the stills don't grab them then they just move on to the next listing. Vid still has some hurdles to get over but I am watching it carefully.

    M. James

  7. I agree with Peter..Amazing.
    Well done Canon.
    The video grabs for print were always way short of the mark.Some video guys were trying to sell them, but it didnt work.
    Now Canon have seen that, they have gone the other way you will see a combination of two skills from both ways.cant be bad.
    the stills from video were rubbish, it will be interesting to see the videos from still shooters.Just another skill.
    I think I will start my Final cut pro courses pretty soon.

    Exciting times.

Leave a Reply

Your email address will not be published. Required fields are marked *