Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Another Example Of How To Take Control Of The Presentation Of Your Real Estate Photography

Published: 23/01/2012
By: larry

Last week I did a couple of posts (here and here) on the subject how presentation of real estate photography is a huge factor for the photos to do their job and for the real estate photographer to look their best.

Yesterday a Google alert pointed out a newly listed at 11206 Laurie Dr, Studio City, CA that had a simple, clean, attractive slide show that not only showed off the photography and felt sophisticated. Actually this style of tour seems to be really popular in Southern California. Over the years I've seen many variations of this kind of slide show on Southern CA listings. I like the fact that the photos are large and fill the display window, it runs automatically, it will go fullscreen if the viewer chooses, the viewer can control or stop it and yet it still has a place for some branding and text.

The little control mechanism (dots) at the bottom suggested to me that this tour was jQuery based so I decided to figure out who designed the tour and who the photographer is. Here's what I found:

  1. The core technology is a donationware product built by Sam Dunn which he calls Supersized! jQuery Plugin. If you are geek enough, you can download Sam's code and host tours yourself. Be sure to give Sam a donation for his work if you download it! Also, notice that Sam can be hired to customize this code for you too in case you are not up to cutting HTML.
  2. The company that shot the photos and used Sam's Supersized! jQuery for this tour is Los Angeles real estate photography and web design company Swiftpictures operated by Victoria and Adam Pergament.

To me the Swiftpictures package of a shoot, a property site and 50 brochures is a great combination. This is what every listing agent needs. As long as you are selling agents a set of photos, why not include a flyer design and property site/tour too? Let's face it, the designs for flyers/brochures and property sites that agents choose leave something to be desired.

6 comments on “Another Example Of How To Take Control Of The Presentation Of Your Real Estate Photography”

  1. I checked out their site, and they did a great job. I especially liked the section they had on all current sites up - a great way to showcase work.
    @ericEstate

  2. First and foremost the pictures on the Swift site are beautiful and his website is clean and simple and easy to navigate. You know exactly what you are getting within seconds of looking at his website. His client websites are also clean and well put together. By packaging everything into one price - the real estate agent knows what is being purchased. Offering the brochure is a great little teaser as well. I am a big believer in packaging and in offering your services at a decent rate and $399 is more than adequate for the special.
    However, looking at his regular packages - I see that up to 50 pictures are offered. This is something that I personally don't understand (an opinion only). After the first 10 money shots - how many more pictures does it take to sell a house. 10 money shots, maybe 5 neighborhood or stock shots and then maybe a few detail shots - Ok so we are at 20. But unless there is something really unique like a bowling alley or a shooting range in the basement, I'm not sure how to get up to 50 deliverable shots. And, depending on the time allowed, how much time will the average real estate photographer be in the home to shoot 50 well shot pictures.
    On a scale of 1-10 I give the swift marketing package and website a 10+ for its originality, clean lines and great product offering.

  3. People who view the property details (button at top right) see a text box that looks pretty, but the words are a very small text size and hard to read, especially on a black semi-transparent background with the photo showing underneath, even on my new large monitor.

  4. could only agree with the post. In 2010, we found the Jquery plugin very attractive and decided to implement it on our site for Spain, reserving the feature to the collaborators capable of uploading a great set of quality pictures. We've then wrapped it up under our autentica's hood and it gives the right impact and sense of microsite which was desired.
    http://autentica.es/level3/441

  5. thanks for the review. We have been working in Los Angeles and Southern California for many years and have seen the evolution of needs and expectations by owners, buyers and agents. So on one hand most expectations have risen significantly, their is still not a complete consensus on the value of great photos by all. I don't understand why as photos are the first thing any buyer or renter looks at in evaluating a property. A quick footnote, selling a property with pictures is aimed at getting buyers in the door and here in LA we have a wide range of pricing and home sizes, thus the need for up to 50 photos in some instances, especially on homes over 4000+ sq.ft. Also, if you are renting a property, often the more pictures the better to accurately reflect the features and amenities.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle