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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Announcing the New Brand Identity for PFRE

Published: 15/12/2018
By: Brandon

After much deliberation on the great feedback from our community, I'm pleased and excited to introduce the new PFRE logo!

This logo is going to be the foundation of PFRE's brand update, which will include a complete re-design of our website, to make it more reader-friendly and easy to navigate. If all goes as planned, the new website will launch in late 2019. We are excited to build on PFRE's great foundation, so rest assured that there will be plenty of opportunities for everyone to provide input and feedback throughout the design process.

A huge thank you goes out to everyone who emailed, called and commented during the logo design process - it was immensely helpful!

15 comments on “Announcing the New Brand Identity for PFRE”

  1. Nice choice Brandon! I'm sure Tony had a hand in this, no? Anyway, looking forward to the new website rework and the new year. Merry Christmas!!

  2. A good logo that anyone can read and interpret. But quite frankly, I am more than happy with the blog as it is right now. I do consider any changes to be superficial to the function of the blog. This is a professional discussion forum not a consumer product, so the way it looks means less to me than the content it delivers.

  3. Please tell me the site redesign will include a persistent login for users so I don't have to type in my name, email, and website every time I want to leave a comment...

  4. @ColinRobertson

    Oh pleaaaaaase let this be the case!

    And the logo looks great! Nice work. Looking forward to a relaunch of the site in the year to come.

  5. Looks good! Just remember that the reason we visit and comment so much (even if we have to type in our names) is because of the content. Even after 7 years in this crazy business, your emails are still one of the first things that I click in the morning. That's because you continue to give me great information to keep me and my little business productive and profitable. Looking forward to it and Thank you, Larry, for all your effort in making it happen!

  6. A terrific logo -- well done, Brandon! It's strong, clean and contemporary, without being so trendy that it'll go out of style in a couple years. I'm sure that it'll grace this blog for a long time ... and I'm eagerly looking forward to seeing the direction of the blog and continuing to be part of this great community!

  7. Patrick has a good idea. I need to look at some of the imprint vendors for another project, but a Cafe Press like store for PFRE merch might be fun especially if there is some photo or business related gear. I know the contests don't confer any tangible prizes, but maybe winners can be allowed to purchase a PFRE imprinted product with "Photographer/Videographer of the Month/Year". Yes, the winner has to buy his/her own prize, but if I were ever to win (stop laughing, it could happen) it would be a nice way to brag by leaving my folio with "PFRE Photographer of the month" on a counter at a job in plain view. It lets the agent brag too that they use "an award winning photographer" to make images of their listings.

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