I'd like to announce a new series of posts for PFRE that I hope will positively contribute to our community in a few different ways. Starting this Saturday, I’ll be posting an article, submitted by a vendor, with a topic directly related to that vendor’s area of expertise/service offering. As more vendors get involved in writing these types of articles, you’ll see them posted in PFRE’s Saturday slot. I’m confident these “sponsored posts” will add value to you, your photography business, and ultimately, to the growth of the PFRE website as a whole. Let me give you some context as to how this idea came to be.
Since I took over PFRE, I’ve been approached by numerous vendors looking to advertise on this site. I’ve been wary about adding too many ads for a couple of reasons: 1. The current site is already too busy and somewhat visually distracting; and 2. I have big plans for the re-design and update of the site and I don’t want its final look, feel, and functionality to be dictated by ad placement. Despite these concerns, it does cost money to run PFRE and the work we are doing with tech consultants to make our dream of a new and improved PFRE a reality, is a very expensive proposition--one that requires more cash than I can deliver on my own.
I needed to find a creative way to involve vendors that wouldn't interrupt the six weekly posts that the community has come to expect. So I thought, rather than have vendors pay for a small, static ad on the website, why not have them write an article that speaks to how their product/service can benefit the growth of a photography business. That way, not only does PFRE generate some revenue that can be put back into the business, our community gets valuable input as well. More than this though, because of the size of our community, we’ve been able to negotiate a preferred rate with each of the contributing sponsors that you can take advantage of, should you decide to utilize their products/services. I genuinely believe that doing this is a win-win for everyone.
If you have any questions, please feel free to comment below or reach out to me directly via the green “Ask a Question” button at the top right corner of the PFRE homepage.
And speaking of article writing, I'd like to take a quick moment to say THANK YOU to the many people who've reached out after our recent "Calling All Writers" article. We got a tremendous response from talented folks who want to contribute to the blog! I have no doubt that in the coming weeks and months, these new writers will add a diversity of knowledge and experience to our group. Thanks again!