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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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Announcing New PFRE Series: "Sponsored Post Saturdays"

Published: 12/07/2019
By: Brandon

I'd like to announce a new series of posts for PFRE that I hope will positively contribute to our community in a few different ways. Starting this Saturday, I’ll be posting an article, submitted by a vendor, with a topic directly related to that vendor’s area of expertise/service offering. As more vendors get involved in writing these types of articles, you’ll see them posted in PFRE’s Saturday slot. I’m confident these “sponsored posts” will add value to you, your photography business, and ultimately, to the growth of the PFRE website as a whole. Let me give you some context as to how this idea came to be.

Since I took over PFRE, I’ve been approached by numerous vendors looking to advertise on this site. I’ve been wary about adding too many ads for a couple of reasons: 1. The current site is already too busy and somewhat visually distracting; and 2. I have big plans for the re-design and update of the site and I don’t want its final look, feel, and functionality to be dictated by ad placement. Despite these concerns, it does cost money to run PFRE and the work we are doing with tech consultants to make our dream of a new and improved PFRE a reality, is a very expensive proposition--one that requires more cash than I can deliver on my own.

I needed to find a creative way to involve vendors that wouldn't interrupt the six weekly posts that the community has come to expect. So I thought, rather than have vendors pay for a small, static ad on the website, why not have them write an article that speaks to how their product/service can benefit the growth of a photography business. That way, not only does PFRE generate some revenue that can be put back into the business, our community gets valuable input as well. More than this though, because of the size of our community, we’ve been able to negotiate a preferred rate with each of the contributing sponsors that you can take advantage of, should you decide to utilize their products/services. I genuinely believe that doing this is a win-win for everyone.

If you have any questions, please feel free to comment below or reach out to me directly via the green “Ask a Question” button at the top right corner of the PFRE homepage.

And speaking of article writing, I'd like to take a quick moment to say THANK YOU to the many people who've reached out after our recent "Calling All Writers" article. We got a tremendous response from talented folks who want to contribute to the blog! I have no doubt that in the coming weeks and months, these new writers will add a diversity of knowledge and experience to our group. Thanks again!

Brandon

6 comments on “Announcing New PFRE Series: "Sponsored Post Saturdays"”

  1. Hello...

    I have a Sony A7iii. Perhaps a 'Sponsored Post Saturday' on Tethering would be a good subject for all. Camranger and other options...

    By the way, I look forward to your email each evening.
    (I don't have a website yet.)

    Thank you,
    Joel Cahn

  2. Honestly, I always wondered why vendors were excluded from making their pitch, it is long overdue. Everyone wins with this, we get information on new products, services and all and you get some mula to help offset expenses with running this forum.

    As to the clutter on the page, why not have a vendor page that focuses on just vendors?

  3. I agree with Jerry Miller, but with this caveat - Vendors should be allowed to write articles about their products and how they work and how they specifically help real estate photographers, but it shouldn't be an actual sales pitch. Also, we should encourage vendors to set up a way to have a "relationship" with real estate photography specifically rather than just - use this cam ranger to take images remotely.

  4. Excellent idea. Cannot wait to see what the vendors have to say about their products or services and how they can help us.
    Way to keep up the good work Brandon.

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