Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Announcing An Update To The Business Of Real Estate Photography eBook

Published: 14/03/2011
By: larry

I've just finished a significant update to my Business of Real Estate Photography eBook.

For existing subscribers to this eBook, I'll be sending out download links in the next few days to everyone that has ever purchased this eBook. The download link will go to the e-mail address you used to originally purchase this book.

For prospective new subscribers to this e-book, I've reduced the purchase price for just this e-Book to $19.95. The price of purchasing both this Business eBook and the Photography For Real Estate eBook is still the same ($44). My reasoning for dropping the price on this eBook is that I want to make it easier for new real estate photographers to their hands on this business information. I find that for creative people the business and marketing aspects of being in business for yourself are the biggest challenge.

What's New in This Edition?

  1. I've reformatted this eBook into a horizontal format that makes it easier to read on horizontal oriented computer monitors yet still works well for printing. I've done surveys on this subject in the past and this horizontal format is the most popular. I believe that horizontal is the best approach for laying out PDF eBooks.
  2. I've gone into much greater depth in the area of pricing and I've included a CostToShowUp.xls spreadsheet to help people see how to make sure their price is recovering their expenses and they are paying themselves a good wage. Pricing seems to be a challenge for most people starting out. I'm finding there are WAY to many people that just don't charge enough. My purpose with this expanded pricing chapter is to help people get to the right price right from the beginning.
  3. Finding the the right customers that can and will pay for your services is another business problem that people are struggling with. I go into more detail on why most real estate agents won't purchase your services. I show you how to find the agents that are likely to pay for good real estate photography.
  4. I've added more detail on marketing yourself and your services. This is another area that is difficult for real estate photographers.

By goal with this eBook is to create the very best real estate photography business plan I can that can be used by either new photographers in this field to get started or by those already in the field to help find their way through problems they are having.

4 comments on “Announcing An Update To The Business Of Real Estate Photography eBook”

  1. Thank you so much. I just emailed you for info about putting together a business plan and you suggested I wait till after the weekend.
    Clicking "purchase"now!

    Marc

  2. Larry, I can't wait to see the new information. The information availabl in your books and on this website are one of the best values in photography available anywhere!

  3. Purchased! THANK YOU so much for discounting this book. Can't wait to apply your insight to my elevated photography business!

  4. Even if you have been in the business awhile, I think this reference is well worth the investment. Purchased yesterday and have completed the first read. Tons of useful links and resources. Thanks Larry!

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle