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Announcement: PFRE Photography Workshop - Chicago, IL - April 26-27, 2019

Published: 14/02/2019
By: Brandon

I’m pleased to announce that the PFRE real estate photography workshop will be going to the U.S. Midwest for the first time ever! Long-time PFRE contributors Tony Colangelo and Garey Gomez will be delivering the workshop in Chicago, IL on April 26-27, 2019.

  • Only 20 seats available, so click here to secure your spot now!
  • View past attendee testimonials here

This interactive and highly engaging workshop will benefit:

• Relatively new real estate photographers wanting to demystify the learning curve
• HDR shooters who want to make the move to off-camera flash once and for all
• High-volume photographers wanting to create better images while maintaining efficiency and profit margins
• Experienced shooters wanting to augment their brand with images that will entice high-profile clientele

The workshop meets these goals by applying principles from the field of psychology. Tony, who is a former psychologist, says:

It’s been proven time and again that certain factors are almost always at play when someone loves a photo--even if that person doesn’t know why they love it so much! Garey and I believe that if photographers can apply these factors when they compose, light, and edit an image, they’ll be far better able to consistently create images that impact their clients--regardless of whether they’re a real estate agent, interior designer, or an architect. Our workshop gives participants a step-by-step approach that they’ll be able to pick up quickly and apply confidently, in very little time.

Garey goes on to note that:

The approach is geared toward generating magazine quality photos with a workflow that’s fast, efficient, and repeatable, thereby allowing participants to get the same great result in every room they shoot.

The workshop also covers the psychology behind a successful brand and will be reviewing key branding components including:

• Website design
• Understanding the optimum number of images to have in an online gallery
• How to properly sequence online gallery images
• Defining your brand and developing a value proposition statement

For more information and registration, click here.

The last workshop in Atlanta sold out so act quickly; only 20 seats available.

10 comments on “Announcement: PFRE Photography Workshop - Chicago, IL - April 26-27, 2019”

  1. Why are you doing at airport? Its not 20 minutes from good parts of chicago (at 3 am)...sorry but there is NOTHING out there. Im from chicago and feel bad for people travelling from far away...just saying. I was going to sign up....

  2. I do not mean to be negative but its chicago! Do it in chicago! Not a boring suburb. So much architectural beauty in city....

  3. Gotta agree with Sharon, as one who has traveled to Chicago many times for business, the traffic is terrible going into town from the airport area. Typical, is at least an hour...if there is a accident....forget it.

    That said, I am sure those atttending will have a great learning experience. Just don't expect to spend to much time in downtown Chicago. I would suggest they extend their stay an extra day or two, because Chicago is one great city.

  4. @Sharon - I appreciate your feedback. We looked at a number of options directly in Chicago but with the cost of venues, parking, travel to and from the airport (for those not interested in taking a train) to name a few, it just wasn't viable. We aim to make these workshops financially feasible for attendees while removing as many logistical challenges as possible. I've attended five of these workshops across Canada and The US and I can say with confidence that the value is in the course material, personal instruction and open sharing of best practices among attendees. Although the venue is important, it is secondary to providing a great weekend of learning and networking. Those who want to take in the sights while in town will be able to do so, we just didn't want to force people to endure the extra costs or travel time downtown if they don't want to. I do hope you'll reconsider your position and join us in April. You won't regret it.

  5. I agree that Chicago is an amazing town with tons of great things to see and do. One of the best in the USA! But as someone who has actually attended this workshop in the past, I can tell you firsthand that the two days are so completely jam-packed that there is barely enough time to grab a bite to eat for dinner Friday night before you hit the pillow and get ready for Day 2. The two days will fly by in a blur and your head will be spinning Saturday night, saying "Wow. Where did the last 2 days go?" In my experience, there really isn't a ton of time in the two workshop days for exploring the area. And that's EXACTLY how I wanted it! I wanted them to squeeze as much content as possible into those 48 hours and the guys delivered. I suggest getting a flight out late Sunday or Monday morning and spend that last day of the weekend being a tourist in Chicago. I guess it all boils down to what your intentions are. If they are to advance your craft and learn a TON of technique and theory that will immediately translate into you producing better work, then this is a great opportunity for you. If it's to spend two days exploring Chicago, then it's probably not the right photography workshop for you. Personally, I'd add an extra day on the end and kill two birds on this one.

  6. I travelled all the way from Brisbane to Chicago for a Bill Hybels conference in Willow Creek during the early nineties once upon a time. It was my first time in North America and what I recall about walking out of O'Hare Airport in February was (Brass Monkeys!!!) the extreme cold especially coming from the subtropics 🙂 I sure April will be great and agree the architecture in Chicago downtown is amazing too but I do recall O'Hare was pretty awesome as well. Even though most foreigners like me from the rest of the world won't be attending, I'm sure it is going to be awesome no matter the location?

  7. @ Ryan ... Yes, there is still space of the workshop. I hope that you'll sign-up, Ryan ... I'm confident you'll find it an amazing experience. Please drop me a note if you'd like any additional info, OK? Hope to see you in Chicago 🙂

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