PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Andrew Mayon Gets Coverage On AOL Real Estate Blog

Published: 19/03/2011
By: larry

Congratulations to Andrew Mayon of Greensboro, NC for getting some good coverage in the AOL real estate blog today. I talked to David Koeppel, the freelance writer who wrote the article a few days ago.

David was asking all the right questions about real estate photography. Why are only 15% of agents using professional real estate photographers? Can home buyers really see the difference between amateur photos that many agents take and professionals take? Is there proof that professional photos increase the final sale price? Who pays for the professional photography? He also wanted to talk to home sellers and their feelings about real estate photography.

I think David did a good job at covering the subject of real estate photography. The more of these kinds of articles we get out there the better!

One comment on “Andrew Mayon Gets Coverage On AOL Real Estate Blog”

  1. I think there's a thousand and one reasons why Agents need to use professional photographers. There's even a new site dedicated to those who don't. Check it out - Coughing up 6 percent of a sale price for the rubbish agents shoot themselves because they don't want to invest a cent in marketing is the baseline.
    In Australia, Vendors pay for all advertising and Agents take about 2.6%. And that's the high end.
    This ensures the marketing is high quality; in a downturn market, when you need to deliver content that stands out, do you seriously think your local Agent, armed with a FLIP camera, is going to expose that property to 250,000 people. No.
    And for all the whackers who start trolling about the NEO vids, they did the job; putting close to half a million eyeballs on two properties; 10% of which were serious buyers. The argument killer on this level is price. If the Vendor wants more than the market is prepared to pay, there will never be a sale. But it needs a pro photographer or cinematographer or property marketing company to deliver those eyeballs.
    Real estate agents. Well. They're real estate agents.

Leave a Reply

Your email address will not be published. Required fields are marked *