Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

https://vimeo.com/445329947 Live Examples.... Project Delivery Pages Real Estate: show.tours/ItCnSgAgv3nHKTufNojhReal Estate: kc.tours/i2xMP5V4sutumSmy8feRMulti-Family: show.tours/hGsMGHju6oAyM2aikV5wSenior Living: show.tours/W3pDd2dPALkcLIEf9wLV Prope ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

An Open Letter To Canon: Everything You Need Is Not In The Box!

In: 
Published: 05/10/2011
By: larry

Charlotte Rosato-Alessi sent me this humorous video yesterday. Charlotte said:

This past week I was shooting a home for a realtor. It was the homeowner that insisted on a professional and while I was shooting the home the realtor announced to the homeowner that she just purchased her own DSLR so she could take these photos herself. As I listened I thought, well you have a bit of the problem solved minus the skill, talent and post production equipment and software. When I got home I had this video in my inbox from a friend. It was perfect and funny.

Everything you need to shoot real estate photography is NOT in the box!

5 comments on “An Open Letter To Canon: Everything You Need Is Not In The Box!”

  1. Love it! I've occasionally had agents go out and buy the same gear that I have, thinking that they'll be able to save money by taking their own photos. A few months later they call me back and say that they can't figure out how to get the same type of shots that I've provided for their listings...

  2. How thoughtless on the part of that agent, with the photographer right there. I am hoping that Charlotte handed the agent her camera right there and dared the agent to create professional quality photos on the spot. 🙂

  3. I have had an agent show up at a shoot with an "Assistant" while I was shooting a property for them. During the shoot, the "Assistant" was very curious about my equipment and stuck to me like glue..... The "Assistant" even called up later to ask how I did my post production, like adding blue skies, etc. Come to find out later, that the "Assistant" was a "Photographer" that wanted to "See" how I worked and the agent did not think I would mind..... I noticed the agent's listings after that and they looked like S***. After a few listings, the agent called me again to shoot a property for her and I said no problem, but that it had been awhile since her last shoot and that there had been a price increase.

    Another time while I was shooting, the agent got his camera out and started to follow me and shoot everything I shot, in the same location. I asked him what he was doing and he said he needed a couple of shots right away, could not wait for mine to show up the NEXT day.... Well, I think I must have shot at least 3 times what I normally shoot and hit every bad location I could think of. When his card was full of crap, I went back and shot the property with out him.

    Just like any other group.....some agents are just jerks

    Jer

  4. I once had an agent bring her son who followed me around like a puppy dog mimicking all my shots. He kept asking questions but I had to tell him I wasn't being paid to teach. I was being paid to shoot this multimillion dollar property and I didn't have enough time to shoot it all, much less teach. I had to bite my tongue a LOT that day....

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle