Thanks to Rachel, a real estate photographer in Australia for passing on this link to an article by Josh F. Sanders who is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA, an online marketing school designed specifically for Realtors and agents.
"...it all came down to the listing pictures they saw online. That’s one of the essential real estate marketing tips for listings! Give buyers a great picture and they’ll jump inside the house that day. Give them a “do-it-yourself” picture and they’ll move onto the next home. The listing pictures make the difference, especially when you spend a few bucks on professional real estate photography!
Even when the listing pictures were better than the actual house, guess what? It still got the buyers inside! That’s your goal as a listing agent; get as many showings as possible. Professional real estate photography makes that happen!"
I point articles like this out because they offer good marketing copy for real estate photographers. Josh has some pretty good catch phrases for real estate photographers. Some photographers have links to these kind of articles on their sites.
I've added a link to Josh's article to my list of important real estate photography links at my delicious account. You can always get to these links by using the link on the right side-bar called "PFRE Important Links" under Other Links.