PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


For superior quality images and comprehensive editing, photographers prefer to shoot in RAW format. Especially in real estate photography, more details can be preserved in a RAW image as compared to other image formats. Figuring out how to open RAW fil ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Adrian Jones of Cape Town, South Africa Wins November PFRE Photographer Of Month

Published: 25/11/2013

Congratulations to Adrian Jones of Clifton, Cape Town, South Africa. The PFRE jury has voted Adrian the PFRE photographer for November. Adrian's winning photograph is on the right. Click on it to view a full size image. The theme for November was open, meaning entrants could submit any real estate related photo.

Here are the voting results:

  1. Adrian Jones, Clifton, Cape Town South Africa – 40
  2. Kate Benjamin, Detroit, Michigan - 15
  3. Aaron Flores, Tempe, Arizona - 15
  4. Jonathan Davis - Big Island, HI - 12
  5. Sebastian Erras - Grimaud, France - 10
  6. Sinead Kelly Hastings - Carnelian Bay, California - 8
  7. Dan Ryan - New Jersey - 6
  8. Jesse Young - Kirkland, Washington - 5
  9. Bruce Cain - Mount Juliet, Tennessee - 3
  10. Russ Tresoor - Okanagan, British Columbia - 2
  11. Patrick Kerwick - Santa Fe, New Mexico - 2
  12. Patrick Ketchum - Cathedral City, California - 2

I've posted all the entrants names on the photos in the flickr pool along with the voting results.

Here are Adrian's comments on creating the photo:

I had been offered the opportunity to photograph one of the most exclusive addresses on the African continent for a leading real estate agency, during which time the weather was incredibly changeable but in turn afforded me the luxury of multiple visits. The shot itself was set up and triggered in the space of about 2 minutes. This image, the one which made the final cut was actually my second attempt. It was my third visit to the property, I had already marked it as the single POV which conveyed what this place was really about, so as security I doubled up and shot it again 10 minutes later. By which time the wind had picked up, the lamps were swaying but I’d gained the deeper blue of the horizon and the sunset reflection in the mirrors.

It was shot using an Olympus EP3 (I come from a documentary background so I like to keep things small) with Four Thirds SLR 9-18mm Zuiko ED Lens @ 9mm (crop factor X2) and all ambient lighting. I fired off 8 frames @ f5.6 equally spaced between 1/20 sec – 2 sec over a period of 30 seconds, WB set to camera ‘overcast’ setting. In post I ran the raw files through ‘Olympus Viewer 2’ software and processed them using the ‘auto’ white balance correction function. I then ran the 8 images through Photomatrix Pro4 (auto intensive setting), which left me with usual HDR twilight colouring issues. However given the fairly consistent and bright nature of the lighting on location this was pretty easy to rectify in PS and LR.

I definitely have to share the award with the listing itself, it was very forgiving with off camera flash set ups during the day, but planning was the key to covering this 4 story twilight shoot! Many thanks to everyone who contributes to PFRE so transparently, I certainly would not be taking shots like these for another couple of years at least if it were not for you.

Larry Lohrman

9 comments on “Adrian Jones of Cape Town, South Africa Wins November PFRE Photographer Of Month”

  1. Congratulations, just fabulous! However, everyone of you is a winner as well. Just awesome!

  2. Great shot. Congrats. It looks really natural for a HDR. I just got Photomatix Pro 4, so this makes me want to start playing around in the program.

  3. Thanks very much everyone who takes part in PFRE! I'm pleased to have received this nomination especially as it was from fellow RE photographers and happy to assist anyone curious as to how the shot was made. Likewise I was equally surprised at the results being an HDR image.

Leave a Reply

Your email address will not be published. Required fields are marked *