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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?” or even “will the agent/client be there?” ...
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Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out.
I like the idea of having a video you can give to your clients that explains photo licensing.
Photo licensing is a subject that we've talked about for many years on PFRE and I wanted to distill the insights that have come out of those years of discussions. Here's my attempt at a summary:
Only 49% of real estate photographers discuss this subject with their clients because they don't relicense their photos. This, of course, contributes to agents lack of understanding of photo licensing.
Even if you don't intend to relicense photos it's a good idea to discuss photo licensing or send Jordan's video to each client. Otherwise, you are likely to find your client giving your photos away to others.
Real estate photographers that do intend to relicense their photos should have a written license agreement and have each client sign it a least once. Although Joel Rothman would recommend that clients sign a license agreement for each shoot.