PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

A Stunning Entry Shot By Matt Stec

Published: 22/06/2007
By: larry

For those of you that don't frequent the Photography For Real Estate reader photos I wanted to highlight what I think is a particularly stunning photo by Matt Stec a real estate photographer who works out of  Auckland, NZ.I think that Matt has done an outstanding job of composing and lighting this image. He uses the extreme angles created by the exaggerated  perspective of an ultra-wide-angle lens to frame the image and draw your eye into the interior spaces and out to the distant view. If you look at other examples of Matt's images this artful use of an ultra-wide-angle lens is a theme of his work. I don't know what lens Matt works with but I'd guess that it's something like a fixed 14mm.I like the way the close-up entry steps pull your attention through the open door to the main interior and out to the distant view. For lighting Matt apparently used a combination of  two continuous lights in the entry and remotely triggered SB-28s in the bedroom. I like the way the areas on either side of the entry walk/bridge are dark and mysterious yet the texture of the stone on the right and the details of the foreground are nicely lit and the interiors spaces and view all are balanced.Nice job Matt! Feel free to fill us in on any of the details of this image.

8 comments on “A Stunning Entry Shot By Matt Stec”

  1. I would particularly like to hear/read about the post-processing and color balance Matt uses. I agree, great images and I nice chance to learn more photography tips.

  2. Wow, Larry, thanks, I don't know what to say, I'd like to thank the academy, my parents..... ya know.
    No, seriously, This was shot on a 16-35 fitted on a 5D, little correction to your description Larry, two Hensels that I mentioned are a 800W studio strobes, not continuous. As for postprocessing, main thing is I guess removing the nasty barrel distortion that 16-35 produces, rest is mainly a slight Lightroom adjustments, not too much in this case, It was a fairly easy shot in fact having such power in flashes, Hensels were set to 3/4 power, and two SB28s in the bedroom on full power, it was a sunny day and since it's winter now here, the shadows are low, the door area was completely in the shade. Sun was behind me slightly to the right, a bit like the shadows produced by one of the Hensels inside, I wanted it to create long harsh shadows of the deck table and chairs almost as if it was a sunset light flooding the room on the right. Because the main foreground light is produced by strobes I had to turn the WB up a bit to warm the scene up which worked great giving the sky even deeper blue, even though it was already quite good being polarized. Thanks.
    Matt Stec Photography -

  3. That's an incredible shot...I'm ready to buy that house! Where do I sign? Oh, its in New Zealand, right? That could be a problem. I'll get I'll have to settle for this stellar photo!

    Beautiful work, Matt! I wish I had subjects such as this to shoot, but I'm certain that I wouldn't do nearly the job that you have done. Magazine worthy, without a doubt!

  4. Awesome!! Also, an excellent example of the difference between photographer and Realtor photos. Imagine what Matt could do with the houses Gary Harryman has listed? You could make an Annie Liebovitz style coffee table book with them. And please, I mean no discredit to Gary's photos because they are really good but the differences speak for themselves.

    Cherie, I too wish these houses were in my market. Besides being boring, its hard to make a 3/2/2 white stucco/Spanish lace/popcorn ceiling cookie cutter house stand out among the 4,000+ other ones just like it on the market.

    Again Matt, awesome work.

  5. Matt,
    Hopefully you can jump the ditch and land over here in Australia, Mabey I can twist your arm to come work with us over here in Melbourne!


  6. Nice one, but it took me a long time to notice that theres water and not black marmor around the steps.

Leave a Reply

Your email address will not be published. Required fields are marked *