In the process of beta testing my upcoming real estate photography business kit, that includes flyer and brochure templates I've had some questions and discussion about why make flyers and brochures and why you'd want to use Photoshop do so.The biggest motivation for making flyers is that as a real estate photographer you have everything you need to make to create flyers and brochures if you are willing to expand your skills a little into the graphics design area. It's a low overhead opportunity for adding another product to your business. Photoshop or Photoshop Elements is the perfect application for making flyers and brochures. Photoshop started out being the graphic designers tool of choice and still is. You probably already have Photoshop or PSE and know how to use it.
Some inside information you need to understand when trying to sell flyers and brochures is that real estate office receptionists all have a copy of Microsoft Publisher on their PC and will do flyers and brochures for agents for free, but almost every thing they turn out looks crappy. I hope the receptionists in my wife's office don't read my blog (I don't mean you Angela and Colleen- I'm talking about other receptionists).
The fact is, you cannot create all the cool drop shadow and other layer effects with Publisher like you can with Photoshop. Also, Floating text over photos just doesn't look the same with Publisher. For example, I dare you to produce my sample flyer above with Publisher. So when you promote flyers and brochures to agents you have to promote uniqueness and elegance. Another important thing is to promote a flyer format that is mostly photographic and has a minimum about of text. The fewer the words the less opportunity for changes and corrections and the less time it takes. I've found that the general design of having the front be a full 8.5x11" photo of the exterior with a few of the best interior shots "floating" over the large photo along with a little text is extremely popular with home sellers and agents. The agents in my wife's office beg me to make one for them. And believe it or not many times we have signed up new listings just because the neighbors to one of our listings love the flyer or brochure.The beauty of creating flyers and brochures is if you have a previous flyer to use as a template you can quickly make a new one. And the whole process can be done sitting at home in your "jammas". No driving involved. Just make the flyer or brochure e-mail the client a PDF proof and have them e-mail you the changes. You can charge almost as much for creating the flyer as for doing the shoot with a lot less work.One thing I find useful if you are shooting images to be used on one of these type flyers or brochures is to visualize where the space is in the image for words and photos. You need to have plenty of sky, street and bushes to place the text in. Visualize the finished flyer when shooting.You'll have to decide if your product is just the finished PDF or if you are going to provide finished flyers. Many real estate offices now provide free or reduced rate color laser printing for agents so it may not make sense to do printing.