Scott Hargis just put up a post on his blog that has a stunning example of extreme real estate marketing that is worth taking a look at. Scott gives the behind the scenes story of a project he worked on with Quentin Bacon and others. The total marketing involved a video, aerials, and stills.
My wife (a 25 year Realtor) and I were viewing Quentin's video and the counter-point, red-neck real estate video that Scott sites and commenting on the fact that with Quentin's life-style video there is really nothing of any significance that the Realtor can add by being in the video talking. Her insight was that the reason you DON'T want the Realtor in the video talking is you want the potential buyer to make their own personal interpretation of what they see in the video. Marketing a property is about getting the potential buyer to project or visualize themselves in the property. Quentin's life-style approach with simply great images and a light audio track is an effective way of doing exactly that. A Realtor in the video pointing out that "this is the kitchen" is a total distraction from what you want to be doing with marketing.
Thanks Scott for the outstanding post and examples!