The class was called "Mastering the Virtual Face to Face Meeting". We called it this because we are using video to give brokers an opportunity to communicate face to face with potential clients as well as show their listings.
We know that every time a broker gets in front of the camera it is an opportunity to connect with and impress their audience, or turn them away. So we are looking more closely than ever at what makes an on camera performance a hit or a bomb. Our goal is to bring out an authentic, relaxed and confident performance by the broker so that the viewer will feel connected, begin to trust the broker and listen to what they have to say. We have learned that the authenticity portrayed by the person on camera is key to gaining the trust of the viewer and that many people unknowingly behave in ways that work against this goal.
While I am just beginning in learning this art I am fortunate that my brother is an Acting Coach from Los Angeles, and he has been teaching film acting for the past 15 years. So back when I created my first video with a broker speaking role I called him and showed him the video to ask him for advise. His feedback was so useful that we decided to put this class together.
This class is just the beginning of my education that will continue for years, but already I am beginning to recognize common mistakes that people make when they are on camera and I am seeing an improvement in the real estate videos I am producing.
I thought the class was an original idea and already several other Real estate videographers have contacted me for information about how to put a class like this together.
Wow, what a great idea! This is something that every real estate broker wanting to get into using video would love to have.