John Sembrot pointed out recently a post on agbeat.com about the continuing debate on syndication. Jim Abbott has a follow up statement on the issue of listing syndication that he raised in late January of this year.
John raised the questions:
As photographers I would think that as a group we would support non-syndication? I think it would increase the value of the photos by making them more scarce. I wonder if there has been an industry discussion regarding this debate. Am I doing my clients a service or disservice when I syndicate their virtual tour? What if a Realtor client selects do not syndicate, but uninformed the photographer syndicates the listing?
I believe as real estate photographers it is important to support the point of view of all of your clients. Sure, you probably have a personal opinion on this issue but it's essentially irrelevant. You are a professional providing a service to a client. You have a professional obligation to support the needs of your client. Very likely you are going to have clients on both sides of this issue and some that don't care or don't even know about it. But because of this issue, if you are providing a tour with your shoot that has the ability to syndicate (like tourbuzz or pfretour) you need to be asking "do you want your tour syndicated?". Agents have the ability to check or not check the syndication box when the create the MLS listing but the photographer frequently also has the ability to syndicate a tour if they provide one. You can no longer assume that all agents want their tours syndicated... ask them to be sure what they want.