One of the most important parts of building a successful business as a real estate photographer is being able quickly and clearly communicate why photography is important to selling real estate. I know, this is intuitively obvious to the most casual observer. But if you've talked to Realtors you will find that only the top and most successful Realtors understand this. The rest require education and marketing. To be effective, you need facts and data and you need to be able to talk or write convincingly about this subject.
Over the last three or four years I've collected important links that are useful in marketing. I've finally found a convenient way to collect and pass on these links to readers. It's called delicious.com. It's a way to keep, organize and share bookmarks in a public way. My delicious site is www.delicious.com/lohrman. I'm keeping more than just marketing bookmarks here but right now but most are marketing related. I've put a link to my delicious site on the right side-bar under "Other Links".
For example, there have been three major newspaper articles in the last couple of years that all real estate photographers should be familiar with. I've done posts on all of these articles but they may hard to find on the blog. The best is Vivian Toy's article in the New York Times that was published in Feb of 2007. Don't miss the little video along the left-hand side near the top. I notice that many real estate photographers refer to this article from their web sites. There is something about an article from a newspaper of record that adds weight to your marketing copy. The LA Times article disappeared for many months but I'm glad to see it's back online.
Another important link is the 2006 NAR study that most of these articles refer to. This is where the much used "81% of home buyers start their home search on the Internet" comes from.
Update: I've added the latest 2008 NAR survey results, that only covers through mid-2008. The significant result from this study is: "Buyers used a variety of resources in searching for a home: 87 percent used the Internet, 85 percent used a real estate agent, 62 percent yard signs, 48 percent attended open houses and 47 percent looked at print or newspaper ads."
There are many other links here from sites like realtytimes.com, Realtor sites etc. I'm still in the process of getting all the links of real estate photography interest on this list and organized. If you know of a significant link I should have on here leave me a comment and I'll get it on here.