Dan Abraham, a real estate photographer in Prince George, BC offered to let me share his successful technique of getting more business by helping your agent clients get more listings. If you are a regular PFRE reader you will recognize Dan's name from a post I did on area listing sites to promote your photography back in January of this year.
So here's Dan's inovative marketing technique:
Dan says, "I designed a small tri-fold pamphlet for agents to leave behind when they do their presentations to homeowners and the response has been excellent... it's a win win. In fact, one home owner told me a few months ago that the reason they chose the agent was because they were so impressed with the leave behind and saw the value of the service that way. The agent gained a $440,000 listing and a $12,000 commission, and I gained a shoot and a committed client!"
I can personally attest to the fact that this strategy works. We've always had several pages in our listing presentation that we give to home sellers and they always respond well to the promise of good photography in marketing their home. Another way of thinking about a brochure like this, is it's a great way to market directly to the home seller and still keep the listing agent involved.
Dan says 500 of these trifold brochures cost him $235. Very innovative approach Dan. Thanks for sharing with everyone.