John Grow over at www.sidelineproductions.com sent me a link to some before and after staging photos from a before and after staging shoot that he did. Click on the photo above to see the whole series of before and after photos.
We always hire a stager when faced with listing a vacant home because we're convinced that it's worth the staging cost. But this story is the PROOF you need to convince a skeptical Realtor/Seller that staging pays. John says:
This is a 1.2 million dollar home situated on a golf course. The owners declined to have the property staged feeling that the allure of the golf club would sell the home. After one month with no offers they relented and agreed to have the home staged. This is a local stager that I have worked with before. A note: staging fee for LR, DR, KIT, FR, BN, MBR and bath, and one BR, $4000 for the first month, $400 per week there after. Two weeks after staging there are already 2 offers on the table.
Empty homes just don't market well. Without furniture rooms loose their scale in photos and buyers find it difficult to relate to rooms that are empty.
Thanks John for the story and examples.