PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The January PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is 'Twilight/Golden hour exterior shot'. Kristine Kohl won the January 2020 contest with this great photo. This is pro ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

9 Tips to Tighten Up Your Photography Website

Published: 16/04/2019
By: Brandon

I’d guess that for many photographers, the stretch from April to early-July is the busiest time of year. Given that much of that time is spent shooting, it leaves much less time for ongoing marketing. As such, our websites are left to do the heavy-lifting for us re: ongoing promotion of our photography. So, here are some website tune-up tips to ensure that your website is up to date:

1. Update your homepage slideshow and/or galleries: We should be doing this on a regular basis anyway but especially at a time of year when many agents are getting busier and might be searching for a photographer. On a related note, it’s important to remember that extensive research done by Google has found that on average, people make up their minds about how they feel about your website in 1/20th of a second! This means that you'd better make sure that your very best image is the first photo people see on your site.

2. Update your own headshot: As noted by Tony Colangelo, in his recent post on how to write a great About Me section, a good photo will go a long way in making a personal connection with the reader! So if you don’t have one, you should consider adding one. If you already have your portrait on your website, then make sure it’s a current one. You should also do this for all your social media accounts too.

3. Write new blog posts: If you choose to write them, then make sure to offer a new post weekly if possible, or at least monthly. Even if it’s just showing your favorite 3-4 images from a recent shoot, along with a sentence or two about why you liked the photo. This will go a long way to getting current and prospective clients to be more familiar with you and your style.

4. Add new testimonials: Testimonials are a great way to build trust in the reader because they validate your competence and show that you're good to work with. They’re particularly powerful if they can cite a cost-benefit (i.e., your photos were noted by the buyer as one of the reasons that contributed to the sale of the house.)

5. Update your Terms of Service & FAQs: If you’ve made any changes to the way you’re running your business, your current and prospective clients should know so as to avoid any headaches in future.

6. Change your site's copyright date: Yup, pretty much self-explanatory!

7. Make sure that your site is functional in new browsers and devices: Even though new technology tries to be compatible with previous versions, it’s up to us to make sure there aren’t any glitches. So clear your cache and test your site on multiple browsers, tablets, and especially cell phones.

8. Get feedback: Without giving friends and family specific things to look for or do on your site, ask them to peruse your site and jot down some candid notes on their experience. Find out what they liked most and what they found tricky.

9. Back up your photography website: Just in case!

Taking care of these things every few months or at least annually, will keep your website fresh. Are there any other suggestions you'd like to add to this list?

2 comments on “9 Tips to Tighten Up Your Photography Website”

  1. I still see many RE photographer websites that don't say where they are located or what cites/regions they cover. A great portfolio is a good thing, but agents may not want to email or call to find out if you service their area if they find somebody else that does have that information on their web sites right up front. It's also good to remember that agents are likely to search for a photographer by entering "real estate photographer(y) center city, state".

Leave a Reply

Your email address will not be published. Required fields are marked *