PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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4 Signs Its Time to Let a Client Go

Published: 18/08/2020

No client is perfect. Some personalities will either rub you the wrong way or treat you in such a way that you'll consider letting them go. However, that is not a decision to be made lightly. You need to make sure that if you let them go, it's for a good reason and you won't be looking back with regret. Here are four signs it's time to let a client go:

  1. They Are Losing You Money

Some customers are extremely demanding, and that's okay. It's often better to have a client who is willing to voice their exact needs than have one who rarely vocalizes what they want. Honest communication leads to better work and greater satisfaction. That being said, it is easy for customers to go too far. Clients often ask for a specific price, and then try to sneak in more and more demands without adjusting the initial quote; this is a slippery slope that should be avoided at all cost.

  1. The Customer Causes You Stress

Being stressed out by a client is fine--in certain cases. Some clients are more important than others and may require more attention. However, if a client is constantly stressing you out or negatively affecting your business, it's time to redirect your attention to the ones who actually value your work and who you genuinely want to spend your time with.

  1. They Do Not Pay

One of the hardest lines you must draw with a client involves payment. The moment they refuse to pay, or delay payment for an unreasonable amount of time, you should strongly considering cutting ties with them. More often than not, this issue only gets worse with time.

  1. They Are No Longer Your Target Clientele

If you are a high volume real estate photographer looking to make the jump into luxury real estate, then you may want to let some of your high volume clients go to make room for lower volume, higher-paying jobs. Same goes for those of you who are looking to leave real estate photography altogether and focus on interior/architecture.