"Hey Brandon, I liked your recent article on helping beginners set up their pricing for their photography. I think you highlighted the key points. Any ideas or suggestions for those of us who've been doing this for awhile?"
Thanks Ken, I'm glad you liked that article. For those of you who may have missed it, you can find it by clicking here. Your bringing up this topic reminded me of an article that I read a little while back from a website (sage.com) that I subscribe to about blog articles focused on small-to-medium sized businesses. I thought it would be good to use it as the foundation for this article, which will be a follow-up to my last pricing article.
This particular piece focused on looking at pricing "strategically" and even though it was only a short article, it gave quite a few nuggets that I think will be helpful to more experienced photographers including:
To read the entire article, just click here. While it's not geared to very small businesses like we see in our field, the principles it reviews got me thinking creatively at the time about my own pricing and I'm hoping it'll do the same for you. It's not a step-by-step guide but I think you'll find it interesting. I'm hoping it will spur some creativity in you with regard to your own pricing.
I'd love to hear from some of the more seasoned shooters in our community about the variables you've mulled over in setting up your own pricing structure.