PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

POLL: Would You Be Interested In Joining a PFRE Book Club?

Published: 09/12/2019
By: Brandon

One of the most gratifying things that I saw at the first PFRE Conference last month was the immediate connection that people had with one another. We all shared a love for the work and so many of us appreciated the opportunity to talk shop whenever we could. It really felt like being part of a community. This is very important to me and in fact, it's one of the “PFRE culture” pieces that I’d like to see grow organically within our group. Recently, an idea was brought to my attention that I thought might be a good way to accomplish this goal.

A long-time real estate shooter and Las Vegas conference attendee, Kevin Edge, wrote to me about an idea he had from listening to a great "panel discussion" in which all but one of the conference speakers participated. Kevin actually took the time to write about his idea and I think it’s an intriguing one and something that I’d like to explore with all of you through a poll.

Anyway, below you'll find the note that Kevin sent to me. I’m hoping you’ll take a minute to read through it and then participate in the poll:

"Always a fan for 'saving the best for last', my favorite moment at the PFRE conference came right near the end. An audience member asked the panel of presenters to recommend a favorite book. They each offered insightful suggestions, and Wayne Capili followed up from his presentation by recommending Ansel Adams’ “The Negative”. I had read this book way too many years ago to remember, but held on to just enough to strike up a great conversation around our table about it.

Traveling home and thinking more about this, my first thought was that I needed to give the book another read. But what I really wanted was to have that same kind of conversation with my fellow photographers to see how techniques and processes from another era would apply to our particular craft today. It then got me thinking about other books I've read or have on my reading list, and asking the same question. Not just photography books, but also ones about architecture, design, and art; personal and business development books; even works of fiction about the lone individual struggling against the constant obstacles of a changing world to survive. (I’m looking at you, "Old Man & the Sea").

So, Brandon, what do you think about starting a PFRE Book Club? If you're open to it, the first big question is, “Is there enough interest to get the idea off the ground?" Maybe you can run a poll to see if there are others who'd be interested, too."

My thanks to Kevin for his leadership and enthusiasm on this topic; and yes, a poll on the topic is appropriate; and you'll see that I've attached one below so I hope you'll all take a moment to vote.

Remember, we're only gauging interest at this time. If we see a strong desire to explore this, we'll reach out to you again to get your ideas on the best way to run the book club.

[polldaddy poll=10473922]

2 comments on “POLL: Would You Be Interested In Joining a PFRE Book Club?”

  1. Jeff Schewe wrote two books inspired by Ansel Adam's the Negative and the Print.
    According to Schewe, both were inspired by his admiration for AA's original books.

    The four, taken together are a treasure of information.

Leave a Reply

Your email address will not be published. Required fields are marked *