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How Are You Pricing Real Estate Video?

June 18th, 2018

Denise  asked the following:

I would be interested to hear how other photographers price real estate photos when asked for an add-on video tour.  Even if you structure a tour using the same or similar images from the stills, there is obviously added work to put together the tour video. Realtors of course would like the video just thrown in or at minimal cost. I am starting out at the videos and would value advise to structure a fair fee where I’m not taken advantage of nor pricing my services out of the market. As I see it, producing the tour is nearly as time consuming as the rest of the editing and should be an added cost of nearly the same value as the shoot.

There are a number of approaches being taken to property video out there. What you charge depends mostly on which approach you use. Since doing video is more difficult than shooting still photos, it should be priced as a separate product–not an add-on, unless you are referring to YouTube videos generated from stills (#4 below):

  1. Cinematic video: In this approach, you use a slider and/or a crane to shoot a unique story or view of the property and use a music track to narration soundtrack. This type of video is much more difficult and time-consuming than doing a still shoot so you need to charge much more (2 or 3 times a still shoot).
  2. Walk-through video: In this approach, you use a stabilizer of some type and walk through the property showing the major areas of the property. This kind of video is going to take as much time as a still shoot so you’ll need to charge at least as much as a still shoot; probably more.
  3. Tactical video: TourBuzz.net allows you to shoot short video clips and insert them into a traditional tour of still shots. Perhaps the agent introducing the property, or clips of features that benefit from video. This approach takes much less time on site and editing so you’ll need to charge more than stills but not that much unless you need to spend a lot of time with the agent coaching and directing them. This is probably the place to start out in a video. This is real video and can add real value but it is not as difficult and you don’t have to charge as much as #1 or #2 above.
  4. Automatically generated YouTube “video” from still photos: There are many ways to automatically generate this kind of “video” and there are thousands of them out there. It costs very little to generate and technically, is not really video–they are just stills presented in a different, lower quality form. TourBuzz.com charges $5 to automatically generate a branded and unbranded YouTube video from your still tour. I think you are better off forgoing this option!

Also, what you charge for any of these should carefully consider your local market.

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10 Responses to “How Are You Pricing Real Estate Video?”

  • If it’s of any value, back when we were shooting so-called cinematic-style propvids (ca. 2011), we were were charging $250 for up to 3 min videos. Of course, that was 7 yrs ago and a lot has changed since then.

    These days the going rate for 25 MLS photos plus a walk-through video is $200. A tour made up of still shots with branding, transitions and music added can be put together quickly via pfretour. If you do these yourself (not advisable) it involves a video editor.

    As for pricing, it all depends on what you can get for the amount of work involved.

  • TourBuzz.net allows you to shoot short video clips and insert them into a traditional tour of still shots.

    As of a month ago if you place a video clip within the tourbuzz slide show whenever a movie clip starts a box appears dead center of the video asking you to click to hear sound. This box appears every time a new clip starts. (the sound is already on once the tour starts. Tourbuzz blamed Google on this. If anyone knows of a site you can add both slides and video into the tour without this problem let me know. Makes it impossible now to add separate clips among stills without the pop up appearing every time a clip starts. (i did my last tour totally out of tourbuzz in Corel Studio and imported it as a total video clip.)

  • We charge $199 for 13 HDR Photos and 8 Video scenes (ie. Kitchen, Living room etc.). We also include front and back drone shot video in that too.

  • Your poll is for a 1-7 minute video, which is a little vague. I might shorten that to 90-120 second video for more useful results. My “Standard” video is 90 seconds and beyond that I charge in 30 second increments.

  • I too am curious as to pricing to do a walkthrough video.

    I just purchased a Video tripod and a Zhiyun-Tech Crane v2 3-Axis Handheld Gimbal Stabilizer, so I don’t become obsolete and can offer a video walkthrough.
    since I don’t have premiere on my MAC, I’m learning to edit using i-movie, until I get Premiere (unless someone knows an alternative). But I wanted to know from our group, how much to ask for a short 2-3 minute video, (with and without a drone) and where to get free music, and paid royalty free music to use for my videos.
    I also wanted to know how many recommend shooting with a flat panel LED light or no light.

    I’ve been avoiding shooting video as it is out of my comfort zone, but I need to be able to offer some video and thought a walkthrough is not a bad way to increase income.

  • Is anyone doing Matterport 3D Virtual Tours? https://matterport.com/

  • @Eric…

    SOFTWARE: If you are learning to edit on iMovie, the natural progression from there is Final Cut Pro X. It’s an Apple based video editor that can certainly hold it’s own against Premiere.

    ROYALTY FREE MUSIC FOR VIDEO: Audioblocks.com. There’s an annual subscription of $149 but it offers more than just great music for video. And it certainly beats paying for “per use” music.

    PRICING: We currently charge the same rates as our photography rates for video. We base pricing on square footage. Video pricing does NOT include drone footage… that is extra. So say a home was priced at $199 for photos… video would be another $199… drone would start at $100 depending on the scope of work. HOWEVER, I totally agree with Larry’s cinematic pricing structure… 2-3 times the still photo pricing. (we are somewhere between walkthru and cinematic)

    LED LIGHT PANEL: We currently do not use them for walkthru video… but do use them for interview work.

  • I am slightly different as I do not offer stills and only offer “cinematic” style videos and drone video and stills only. I don’t offer a budget or cheap product and keep my self differentiated from that end of the market as once you offer a cheap product you set price expectations and it can become very hard to change and bring your prices up. My base charge for a 1-2 min cinematic style video is $750.

  • @George Bellance
    Thanks for the feedback and information about the editing software and music.
    I’ve heard that Final Cut Pro was a good editor and is what was being taught in some schools that had MAC computers. But because I use a PC laptop when I’m out of town for some of my processing, I’d like to keep the same editing software. years ago, when I went back to school for Graphic design, I purchased Adobe creative master suite 5 for PC which was about $1400 and told I could use it on two computers. Adobe said that had to be the same type (PC or MAC), but cant put a copy on each I had to purchase an additional license for $1,000. I just started to shoot video, and normally edit my stills on my MAC. So, I’ll have to find a copy of CS5 premiere for my MAC.

  • I do Matterport… Eric asked if anyone here is… Me…

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