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Sotheby’s International Realty First Real Estate Brand to Launch Augmented Reality App

April 9th, 2018

Reed in Missouri recently pointed out that Sotheby’s International is introducing a mobile AR (Augmented Reality) app called “Curate” that will:

“Allow consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run-up to ARCore’s release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR App, transforming the home buying and selling experience for sales associates and consumers.”

See more details here.

This looks like an interesting app. If Curate gets wide usage, it may reduce the need for listing agents to stage empty listings.

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9 Responses to “Sotheby’s International Realty First Real Estate Brand to Launch Augmented Reality App”

  • What is the difference here between virtual staging and this aside from providing places to buy the furniture because it is very expensive?

  • I am curious if this will effect photographers that shoot empty homes for their agents. Will the agents now be able to save, download and upload these virtual staging photos thus not needed our expertise?

  • @Susan @Teri – It is difficult to assess the importance of this App without getting one’s hands on it. I can imagine this kind of App doing a lot of things (like saving the photos for use in marketing) but it is far from clear exactly what all the App does.

    Right now it’s only available for Android SmartPhones and I have an iPhone. I’d like to try it out.

    This kind of AR functionality is likely to evolve quickly. Perhaps someone with an Android device could try it out for us and report back.

  • @Teri Fotheringham — if you can’t make better pictures than an agent with a smartphone….you’re in trouble whether or not this app takes off.

  • @Scott Hargis – I have no worries that I shoot better than an agent. I’m also sure you didn’t mean that comment to be taken as it was worded. The problem is that I believe most agents could care less about the quality of the photos, my clients excluded. Therefore I do believe that there could be an issue with agent’s using this service instead of hiring a photographer especially in places like Denver, where I live, because of the record-breaking low inventory here and homes going on the market and selling within hours with multiple offers. Larry I will check out the app this week and get back to you.

  • @Teri,
    I don’t have any worries about that either — that’s why I’m saying that the answer to your question is “No” — you have nothing to fear from this app. An agent who doesn’t care about quality photos isn’t going to hire you, whether or not this app is available.

  • Ok. So loaded the app. Simple. Free. Put a bedroom in my office. Simple. Could not figure out how to access saved photo. Really think this is going to be for buyers and for them to purchase online. Don’t think any of us will be bothered by this yet….but if this is a start, it could be a game changer in many ways.

  • Susan, this is a form of virtual staging, but only at its most basic level, since it appears to make no attempt to integrate the simulated lighting on the furnishings with the lighting of the base photo, which really requires a human with some skill to do for each image, individually.

  • At first glance it looks like it’s stagers and staging companies that might see a drop in business rather than photographers.

    I’d like to see a demo of this to see how data intensive it is and how fast it can render a room using a very middle of the road phone. (I don’t want to load the app on my phone, but I don’t want to see a demo with the most expensive and tricked out Samsung.) They will still need very good images of the home. Adding virtual furniture to agent cell phone photos isn’t going to be very exciting.

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